JW Marriott is “CUR8″ing the Travel Experience
The brand is pleased to announce the launch of CUR8, an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their personal social media networks. CUR8 is JW Marriott’s debut into the mobile space and is one of the first apps developed by a hotel brand that focuses on reaching travelers on a personal level by giving guests a platform to showcase their own exceptional experiences with loved ones while on the road.