2016 Children’s Miracle Network Hospitals® (CMNH) Campaign
Franchisees | In 2015, Marriott International raised $4.5 million to support Children’s Miracle Network (CMN) Hospitals. This was achieved, in part, through the Aquafina Campaign. As in prior years, Marriott is again encouraging properties to participate in the campaign, which will run from June 1 – August 31.
Where possible, franchised hotels are encouraged to participate in this year’s campaign by supplying 20-ounce and one-liter bottles of Aquafina Water, Life Water, Propel and Lipton Teas (or Montellier in Canada) in all Market/In-A-Pinch outlets. Franchised properties can opt in to receive a “Campaign Kit” by registering at http://marriott.childrensmiraclenetworkhospitals.org by May 15.
Once registered, hotels will receive a “Campaign Kit” during the week of May 16 with refrigerator clings and a front desk flier. The program has been designed to minimize operational impact while providing strong product appeal to your guests.
CMN Hospitals will then receive a portion of the proceeds from every sale of these products, based on the suggested incremental re-pricing of these products during the campaign. Additionally, a charitable contribution has been made on behalf of Marriott through the generosity of PepsiCo (parent company of Aquafina).
Hotels will receive details and guidelines via the April 11 Franchise Weekly Update. We appreciate your support in encouraging your hotels to support CMNH-affiliated children’s hospitals in their local communities.
