Revised CFRST Exterior Sign Guidelines

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The CFRST exterior sign guidelines have been revised to reflect updates to the color schemes for all five brands, and new logos for SpringHill Suites and TownePlace Suites.

New Standard:

In all applications, the Marriott endorsement will carry the primary logo color, not the separate ‘red’ color of the previous standard. The requirements for individual building-mounted-channel letters and no single-faced signs remain the standard. Below is a summary of the new color and logo standards:

	Building Signs (Channel Letters)	Monument Signs (Site Entry)	Brand Logo (Artwork)
CY	Black / White	Black / White or Brand Color	Existing
FF	Black / White	Black / White or Brand Color	Existing
RI	Black / White or Brand Color	Black / White or Brand Color	Existing
SHS	Black / White or Brand Color	Black / White or Brand Color	New
TPS	Brand Color or Black / White	Black / White or Brand Color	New

Implementation:

The revised guidelines are available on Buzzsaw and MGS, and the standard is effective immediately. This applies to all new-build and individual sign replacement projects. There is no current plan to require system-wide replacement of existing signs. The approved sign manufacturers have been notified and are prepared to support this program change.

Links:

• Courtyard Signage Manual [Buzzsaw | MGS]
• Fairfield Inn & Suites Signage Manual [Buzzsaw | MGS]
• Residence Inn Signage Manual [Buzzsaw | MGS]
• SpringHill Suites Signage Manual [Buzzsaw | MGS]
• TownePlace Suites Signage Manual [Buzzsaw | MGS]

For additional information, please visit MGS.