December 8, 2016 Current Marketing

Mobile Requests & NFL #AppYourService Activation


To support the expansion of Mobile Requests to over 4,100 hotels, Marriott is bringing the #AppYourService experience to Marriott Rewards members who have downloaded the Marriott Mobile App to further leverage our partnership with the NFL. Effective immediately, members who use the Marriott Mobile App to chat with associates or make service requests will be given the chance to win a trip to Super Bowl LI. Upon opening the app, members will see a message that features this promotion. To learn more about the promotion, click here.

The Marriott Rewards #AppYourService experience, which successfully kicked off last month in the Green Bay and Denver markets, consists of a tailgate activation whereby football fans tailgating at a featured NFL stadium location are given the opportunity to win tailgating items by submitting their requests via Twitter, which are delivered by a concierge from a nearby command center. The next activation location will be on December 18 at NRG Stadium, home of the Houston Texans.

Please note: Marriott Rewards’ #AppYourService tailgate experience is also applicable to SPG members that have linked their account to Marriott Rewards and choose to participate at the featured tailgate activation. Mobile Requests are not applicable to former Starwood-branded hotels at this time.

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