GoldenRule Marketing Campaign

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Note that hotels will be receiving this information via the July 24 Weekly Update and Week Ahead emails. 

Now with 30 brands in the portfolio, Marriott is looking for ways to more effectively market our brands and create an understanding of the depth of the Marriott portfolio. Beginning in mid-August, the Classic Select Brands team will launch a new marketing campaign in the U.S. and Canada which highlights the unique level of service provided to guests across the four Classic Select Brands (CY, FF, FP and SHS).

The ads will focus on a simple philosophy — #GoldenRule — treating others like you’d want to be treated. The campaign will include ads running on TV, in-flight on airline video, across airport terminal networks and in digital and social channels. Click here to view the campaign launch video.

The goals for the campaign include:  increased communication awareness, driving both Marriott portfolio affiliation and positive brand associations which will ultimately drive revenue to the Marriott Classic Select Brand hotels.