#GoldenRule Marketing Campaign Launched

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As previously communicated, Marriott is always looking for ways to more effectively market the brands and create an understanding of the depth of the portfolio. On August 14, the Classic Select Brands launched a new marketing campaign in the U.S. and Canada which highlights the unique level of service provided to guests across the four Classic Select Brands (CY, FF, FP and SHS).

The ads focus on a simple philosophy — #GoldenRule — treating others like you’d want to be treated. The campaign includes ads running on TV, in-flight airline video, across airport terminal networks and in digital and social channels. The goal for the campaign: increased communication awareness, driving both Marriott portfolio affiliation and positive brand perceptions which will ultimately drive revenue to the Marriott Classic Select Brand hotels.

Click here to learn more about the campaign and view additional videos, featuring real-life stories.