BSA Accountability and Property Certification Deadline for Group 1 SPG Brands and Guestvoice Survey Enhancements Launch
Accountability for the Brand Standard Audit (BSA) threshold has begun for Group 1 SPG brands (Aloft, Four Points, Sheraton, St. Regis, The Luxury Collection, Tribute, W, and Westin). Accountability for renovation compliance has also begun for Four Points, and takes effect July 1 for Aloft and Element. Group 1 brands are required to comply with the BSA process and must complete a property certification by Jan. 31. If the property certification is not completed by Jan. 31 at 5 p.m. ET, properties will lose 16 points on their BSA. To learn more about the BSA Accountability and best practices, review the newly-updated audit resources on MGS.
Additionally, guestVoice enhancements were launched Jan. 1, and guests will now receive several new questions in their guestVoice surveys that will provide enhanced insights to help drive the guest experience. For more detail on the new questions, click here.
