Westin ‘Let’s Rise’ Advertising Campaign to Run During March Madness
Westin’s Let’s Rise Advertising Campaign, aimed to drive awareness, understanding, and connection tied to the brand’s compelling wellness positioning, will return this month. The campaign will kick off with high-impact placements during NCAA March Madness featuring an optimized version of the brand’s “Up Before The Sun” commercial, now with additional Westin branding and the new 3-logo loyalty wrapper to drive portfolio affiliation. Westin will also be leveraging the “Official Hotel of NCAA” title, in addition to other branding mentions during the broadcast, as part of Marriott’s partnership with the NCAA.
After March Madness, the brand will continue to run advertising on TV in April and again in Q3 supplemented by robust presence on digital, radio and in-flight ads.
