2018 Children’s Miracle Network Hospitals® Campaign
Franchise Management Companies | In 2017, Marriott International raised $6.3 million to support Children’s Miracle Network (CMN) Hospitals. This was achieved, in part, through an annual Aquafina Campaign (PepsiCo). As in prior years, Marriott is again encouraging properties to participate in the campaign, which will run from June 1 – August 31.
Where possible, franchised hotels are encouraged to participate in this year’s CMNH Campaign featuring Aquafina, Lipton Teas and Bubly (for U.S.) and Aquafina, 7UP® LEMON, and ARTO LIFEWTR (for Canada) by selling these products anywhere bottle and can beverages are sold in your hotels. Franchised properties are invited to participate and may opt-in to receive a “Campaign Kit” by registering at http://marriott.childrensmiraclenetworkhospitals.org by May 13. Managed by Marriott properties will automatically be shipped a campaign kit within the coming weeks.
Once registered, hotels will receive their kit with refrigerator clings and a front desk flyer. The program has been designed to minimize operational impact while providing strong product appeal to your guests.
CMN Hospitals will then receive a portion of the proceeds from every sale of these products, based on the suggested incremental re-pricing of these products during the campaign. Additionally, a charitable contribution has been made on behalf of Marriott through the generosity of PepsiCo (parent company of Aquafina).
Hotels received details and guidelines via the April 16 Franchise Weekly Update, and should visit MGS for more details and share this short video with associates to highlight the long-standing partnership between CMN Hospitals and Marriott International. We appreciate your support in encouraging your hotels to support CMNH-affiliated children’s hospitals in their local communities.
Note: This campaign is available to all SPG hotels offering Pepsi products.
