Resource Available: Best Practices for Look No Further (LNF) Program


As previously communicated, we have harmonized the consumer-facing and internal policy of the Look No Further (LNF) program for Marriott Rewards hotels and the Best Rate Guarantee (BRG) program for SPG hotels. As a reminder, the expanded LNF Charge structure will go into full effect as of August 1, 2018 (for MR Hotels), and January 1, 2019 (for SPG Hotels).

We’ve made significant progress leading to 89% of hotels in the U.S. and Canada achieving Rate Parity Score Green in June, up from 48% in February when rollout began; these hotels will benefit from reduced LNF charges. Hotels in Yellow and Red are encouraged to review additional best practices to reduce violations. Additionally, a variety of improvements based on user feedback have been made to Supernova, the rate shopping tool. Details can be found on MGS.

We believe this approach will further enrich Marriott’s book direct strategy by ensuring consumers find the lowest prices on Marriott’s direct channels. We appreciate your support of this price guarantee policy. Should you have additional questions, additional resources are available on MGS.