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January 24, 2019 Owner & Franchise Communications

Classic Select Brand Voice Update

Marriott is launching new Brand Voice for several of the Classic Select Brands. This includes updates to logos and brand voice design for Courtyard, Fairfield, Residence Inn, SpringHill Suites and TownePlace Suites. The objective of these updates is to create a fresh and distinct look and feel for each brand that aligns with their brand positioning, strengthens their portfolio affiliation with a consistent treatment of the “by Marriott” endorsement, and introduces the modern Marriott endorsement font.

 
Brand Voice Update Brand Voice and Logo Brand Voice, Logo and Brand Name Brand Logo Brand Voice and Logo Brand Logo
Full Launch Date January 1, 2019 January 1, 2019 n/a February 25, 2019 February 25, 2019
BSA Date
(U.S. & Canada)		 July 1, 2019 July 1, 2019 No BSA for new Brand Logo October 1, 2019 October 1, 2019

In preparation for this update, hotels are asked to deplete their existing inventory of old brand voice and begin reordering items in the new brand voice from approved vendors.

In addition to supporting the pull-through of changes in your properties, franchise management companies are asked to also review the identity and logos for brands that are reflected on your individual company websites and social media presence (e.g., Management Company Facebook pages). If you currently display logos for Marriott brands, please make sure they are updated to the newest versions, which are available on MGS:

If you have questions, please contact the respective marketing team for your brand(s):

Thank you in advance for your support of these Brand Voice updates. Please note, at this time there are no planned changes for the remaining Marriott Select Brands; however, we will share details regarding any future updates as they become available.