JW Marriott Updated Design Foundation Now Available


Guided by JW Marriott’s four brand Principles of Design and the overall Brand Pillars, the JW Marriott team has created a series of iconic spaces that define the JW experience. While exact execution and incorporation will be tailored to each individual space and location, together these spaces carry the guest through the hotel in a way that seamlessly brings to life the JW brand promise of allowing guests to Focus on the Whole You. The four Principles of Design are:

  1. Architectural Awe: Considered interior design details and well-placed millwork that create moments of pause.
  2. Serene Spaces: Calming & tranquil, clean & uncluttered allowing spaces to breathe.
  3. Elements of Nature: Honest use of nature and sustainable practices woven into the fabric of the experience.
  4. Warm Touches: Tactile and thoughtful details at a human scale.

Guided by the brand’s four Principles of Design, its approach to space planning and programming is informed by its three Brand Pillars:

  1. Be Mindful and Present
    1. Focus on Mindfulness
    2. Mindful spaces and rituals
    3. Sustainable design
    4. Sensory programming
  2. Come Together
    1. Focus on group travel
    2. Family programming
    3. Convivial experiences
    4. Customizable meeting and event spaces
    5. Unique family guestroom configurations
  3. Nourish the Soul
    1. Focus on wellbeing
    2. Wellbeing spaces
    3. Bespoke F&B
    4. Nourishing bath experience

To learn more about the details of the updated design foundation, visit LOBO.