Expanded Cobalt Program Launched July 11
As communicated via the Q3 Game Plans, effective July 11, the Cobalt Program has expanded to provide recognition across participating brands with elevated benefits at luxury brands for Marriott’s most valuable guests and business relationships. The program will remain an invitation-only, unpublished program and Marriott International’s President & CEO, Arne Sorenson, will welcome members as the program sponsor.
The Ambassador Service team will support the preparation and delivery of elevated service by using existing Ambassador Service processes, including sending additional information via GXP cases and/or emails.
Details were shared with hotels via the July 1 Weekly Update and the July Connector email. For additional information, visit the Cobalt Program and Ambassador Service MGS pages. Franchise management companies are also encouraged to ensure their hotels have completed the GM Certification Milestone in Land-It to confirm property readiness.
