GoldenRule Marketing Campaign
Classic Select Brands | The Classic Select Brand team launched an innovative marketing campaign in the U.S. and Canada in Fall 2017 that celebrates the unique warmth and caring attitude delivered at hotels. It’s a simple philosophy we call #GoldenRule, treating others like you’d want to be treated and it’s always been part of our DNA. Uniting for the first time Courtyard, Four Points, SpringHill Suites and Fairfield, these ads demonstrate the human touch provided to guests across all four of these brands, and demonstrate how making someone’s day in addition to making their bed truly makes a difference in the community and around the world.
This campaign re-launches next week with a mix of broadcast TV, airport & airline channels, digital and social media across the U.S. and Canada, running through the rest of the year.
Resources:
- #GoldenRule Marketing on MGS | Review the campaign, operations ‘readiness’ toolkit
- #GoldenRule Property Activation on MGS | Reinforce the ‘golden rule’ service promoted in the video clips with your hotel(s)
