Opt-In to Launch Mobile Dining in 2019
Mobile Dining is now live at 73 hotels globally, enabling Marriott BonvoyTM members to order food and beverage through the Marriott Bonvoy app for pick-up or delivery. As the food and beverage industry is becoming more digital, the platform aligns with this changing landscape and offers a superior solution for mobile ordering. Mobile Dining uses iRiS, a third-party platform that is fully integrated with MICROS Point-of-Sale (POS), to deliver a seamless digital ordering experience for guests. Guests benefit from easy menu navigation and simple customization options to add items to a cart and place orders. Orders are automatically entered into the POS and tickets are printed like any other order.
Industry-wide, mobile ordering has been shown to drive increased revenue, and is expected to generate $38 billion in revenue and account for 10% of all fast-casual restaurant sales globally over the next two years. Mobile Dining is positioned to drive higher F&B revenue during the stay, and an analysis of results in 2018 show guests using Mobile Dining typically spend 25% more overall, with 15% more orders and an 8% increase in check size. Mobile Dining 2019 year to date results show mobile check orders at $31 and average traditional checks at $21, a 48% mobile check premium.
Additionally, we want to share upcoming enhancements in Mobile Dining which will help streamline delivery with the ability to auto-create a delivery case in EMPOWER: Guest Experiences to dispatch a runner. We are also developing a mobile web page and QR-code based solution to allow members and other guests who do not have the Marriott Bonvoy App to use Mobile Dining—a key enhancement to drive usage and operational efficiencies for high-volume outlets.
Wave 2 Deployment
We are preparing for the second wave of deployment to hotels with traditional in-room dining and F+B On Demand to MH, RH, JW, AUTO, RC, DHR, RC, GH hotels in the U.S. and Canada, and aim to deploy Mobile Dining to over 200 hotels globally by year end. Note: Mobile Dining is required for hotels with F+B On Demand and optional for hotels with traditional in-room dining.
Hotels received communications in the July 15 Weekly Update and in the Q2 Game Plan to opt-in for the next wave of deployment. Hotels that opt-in will kick off the 12-week deployment in August and go live in November.
Opting In
Franchise management companies are encouraged to have their GMs complete the Opt-In form by August 1 to be included in the next deployment. Hotels must meet Point of Sale (POS) system to be eligible for the program.
Costs:
Set-up and ongoing costs will vary by the size of the hotel. For one revenue center*:
|
Tiers |
One-Time Costs |
Ongoing Costs |
|
< 250 rooms |
• $2,500 IRIS set up fee • $1,500 Oracle license fee** |
• $100 / month |
|
250 to 599 rooms |
• $3,190 IRIS set up fee • $1,500 Oracle license fee |
• $140 / month |
|
> 600 rooms |
• $3,700 IRIS set up fee • $1,500 Oracle license fee |
• $170 / month |
*Hotels can enable additional revenue centers for an additional fee
**Does not include administrative/tax fee from Oracle
Should you have any questions regarding Mobile Dining or eligibility details, visit the Mobile Dining MGS page or email Mobile Guest Services.
