Autograph Collection Hotels Debuts First Large-Scale Paid Media Campaign

---

This information will be communicated to hotels via the October 7 version of the Weekly Update.

Last week, Autograph Collection debuted its first-ever, large-scale paid media campaign across the U.S., Canada and United Kingdom to round out its marketing efforts in driving brand awareness and comprehension. Inspired by the idea that “What We Collect Makes Us Who We Are”, the $4.5M campaign speaks to both the Collection and its target guest – The Individualist. 

 

The Individualist collects hotels like foodies collect restaurants – seeking out rich, unique experiences that leave an imprint and add to their personal narrative. While Autograph Collection handpicks Exactly Like Nothing Else hotels which, together, define the distinctive complexion of its curated collection, the campaign also invites consumers to engage with Autograph Collection and its hotels with the line “Let Our Collection Add To Yours”.

Now live, the campaign will run through the end of 2019 with plans to return in 2020. Two North American hotels – The Elizabeth Hotel (Fort Collins, CO) and The Adolphus (Dallas, TX) – are featured in the campaign’s hero films. Partner and media networks for the campaign include Conde Nast, New Yorker, Facebook, Instagram, Trade Desk, YuME and Verizon Media Group.