Enhanced Version of Guestroom Entertainment (U.S. Only)
This information will be communicated to hotels via the October 7 version of the Weekly Update.
Guestroom Entertainment is Marriott’s next generation entertainment platform, which enables hotels to offer a differentiated, industry-leading guestroom television experience – making it personalized, user-friendly, and interactive. The GRE platform currently offers HD programming, a branded welcome screen, a digital compendium, and streaming applications, including Netflix, HBOGo, Crackle, YouTube, Showtime and Pandora, as well as Amazon Prime video, which is being deployed to existing GRE hotels.
All contracts to install Guestroom Entertainment (GRE) in the U.S. signed on or after September 1, 2019 include an enhanced version of the platform. In addition to the original features, the enhanced version comes with a new branded look and feel and enables centralized content and programming management above property. Hotels utilizing the enhanced platform will no longer need entertainment service providers to perform individual changes by hotel. The upgraded platform will enable us to deliver more timely software and content updates without any effort needed from hotels. In addition, the property-specific compendium information will update automatically based on changes to data in EPIC.
An analysis of the actions required for existing GRE hotels to obtain the enhanced version is currently underway. Additional communications will be provided in late Q4 once the analysis is completed. In addition, development of a French-language version of the enhanced GRE platform required for the Canada market is expected in 2020.
As a reminder, Guestroom Entertainment is an auditable brand standard and all hotels with expiring entertainment contracts must install GRE within 3 months of contract expiration. For more information, visit MGS or email guestroomentertainment@marriott.com.
