Marriott Bonvoy™ Escapes Solicitations Moving to Hotel Opt-Out Approach Beginning Sep. 24

---

Marriott International launched Marriott Bonvoy Escapes, an updated distressed inventory product, on May 8.

Reminders

• This product promotes Advance Purchase rates with savings of 20% for Marriott Bonvoy members and 15% for non-members.
• The promotional website goes live every other Wednesday at 12:01 a.m. ET and offers inventory for the following four weekends (Thursday-Sunday) for participating hotels (note: the offer will be available all days of the week for resorts).
• Hotels that are centrally determined to have distressed inventory* are solicited via direct email to HPP contacts and franchise management company Revenue Management contacts.
• There is no cost for hotels to participate.

Performance To-Date
Since launch, participating hotels have seen a total of $11M and 76,000 Room Nights in production, with 92% of participating hotels seeing rate plan production. Additionally, participating hotels have seen a stronger lift in Total Transient and Non-Qualified Room Nights and Revenue during the sale period than solicited non-participating hotels, compared to the prior four weeks.

Upcoming Changes
In order to make it easier for hotels to participate and drive demand during need dates, beginning with the sale solicited on Sep. 24 (Sep. 30 deadline to opt out for this sale, which runs Oct. 9 – Oct. 13), solicited hotels will be included unless they choose to opt out.  

Should you have any questions, contact MarriottBonvoyEscapes@marriott.com.

* Distressed inventory is centrally determined based on a formula that compares One Yield system forecasted occupancy to the three-year average for the same timeframe.