Marriott Bonvoy™ Escapes Upcoming Program Changes
As previously communicated, beginning with the wave solicited on Sept. 24, Marriott Bonvoy Escapes will be moving to an opt-out participation model in order to make it easier for hotels to participate and drive demand during need dates. Solicited hotels will be included unless they choose to opt out. As a reminder, franchise management company RM contacts and HPP contacts for solicited hotels will receive the opt-out link via direct email; hotels should ensure their HPP contacts are updated to ensure they receive the invitation and have the opportunity to opt out.
As results have been analyzed and we seek the appropriate balance between volume and incremental profit, additional changes to the operational procedures are being made:
Offer/Discount Testing Effective Oct. 9:
- Advance purchase with savings of 20% (25% during October and November waves) for Marriott Bonvoy members and 15% (20% during October waves) for non-members
Solicitation Process Moving to One Wave at a Time:
- To-date, we’ve been soliciting for two waves simultaneously, but starting with the wave solicitation on Sept. 24, hotels will receive only one solicitation for the wave sell dates of Oct. 9 – Oct. 13. The next wave sell dates would then be Oct. 23 – Oct. 27.
Resources including a Marriott Bonvoy Escapes calendar, promotional brief, rate plan guidelines, FAQs and marketing toolkit are available on MGS. Should you have any additional questions, contact MarriottBonvoyEscapes@marriott.com.
