Make a Green Choice (MAGC) Automation and Enhancements
This information will be communicated to hotels via the Nov. 3 Weekly Update.
Make a Green Choice (MAGC), is the guest-facing sustainability and loyalty program that enables guests who are Marriott Bonvoy members and are staying at least two nights* to forgo housekeeping services and reduce our environmental footprint.
MAGC Automation for FOSSE Hotels
From Nov. 6-14, enhanced automation will be deployed for all FOSSE hotels that participate in the MAGC program. The enhancements will decrease the manual work required in the housekeeping menu and deliver Marriott Bonvoy points directly via PMS. The automation is only for the delivery of Marriott Bonvoy points.
Review the deployment schedule for the activation dates of your in-scope hotel(s).
MAGC “Plant a Tree” Option for FOSSE Hotels
To further strengthen Marriott’s sustainability goals and deliver upon guest preferences, all participating MAGC hotels* operating with FOSSE will be able to offer the “Plant a Tree” sustainability option, in addition to the 250 Marriott Bonvoy points offering for each day a member forgoes housekeeping. Members will now be able to select either the option to collect points, or the option to plant a tree.
We partner with The Arbor Day Foundation for hotels in the U.S., as well as WEARTH for hotels in Canada, to facilitate the “Plant a Tree” option for participating MAGC hotels. Hotels will receive a Land-It tasklist to complete steps for set up in order to implement the required plant a tree option for all FOSSE hotels that participate in the MAGC program.
Based on the success of two pilots in the U.S. and Canada, hotels have been able to increase take rates, guest participation and strengthen their sustainability efforts. As a redemption option, the plant a tree option is now the more cost-effective option for hotels: 250 Marriott Bonvoy points = $1.37; one tree = $1.25.
Next Steps for MAGC Enhancements and Automation for FOSSE Hotels
The new Make a Green Choice program enhancements and automation for FOSSE hotels will be communicated in the Nov. 3 Weekly Update and included in the Land-It tasklist for hotels. These changes are required and hotels should take action to review the detail prior to Automation activation and complete steps for Plant a Tree prior to go live.
To help prepare properties for the Make a Green Choice program updates, we recommend the following actions:
- Review all program details found on the Make a Green Choice MGS page
- Review and decide if your hotel(s) would like to participate in the program.
- Direct your hotel(s) to opt into the program using the Land-It tasklist pushed to hotels and complete all point and tree tasks to launch the MAGC program with the new sustainability option.
- Hotels already participating in MAGC will use the Land-It tasklist to complete the “Plant a Tree” items.
- Participating hotels will go live January 10, 2020.
- Ensure all stakeholders are engaged; including but not limited to: iT, Market Leadership, Accounting, and Operations.
Should you have questions, email AskOps@marriott.com.
MAGC Special Request Code Update for All Participating Hotels
As “Make a Green Choice” is the official program name globally, the “J8” special request code will be changed in all PMS types to reflect this name. The Your Choice program name has officially been retired and all mention of this legacy name will be removed.
* The following brands have a branded approved program and may participate in the program: W Hotels, JW Marriott, Marriott Hotels, Sheraton, Le Meridien, Luxury Collection, Westin, Autograph Collection, Renaissance, Tribute Portfolio, Gaylord Hotels, Courtyard, Four Points by Sheraton, Springhill Suites, Fairfield Inn, Aloft, Residence Inn, Element, Moxy and AC Hotels.
