2020 AH&LA / HAC Annual Assessment Details and Opt-Out Information
In continued support of advocacy efforts across the hotel industry, Marriott will be facilitating the collection of the annual American Hotel & Lodging Association (AH&LA) and Hotel Association of Canada (HAC) assessments for 2020 on behalf of our owners and franchisees and will remit all funds collected directly to the applicable association. We encourage all hotels to participate in this effort.
- For hotels in the U.S. | To address increasing challenges and to more effectively engage on behalf of members, AH&LA will implement a new, streamlined member-dues model beginning in January 2020. In 2020, the rate will increase from $3.00 (USD) per room to $4.00 (USD) per room for Luxury hotels and $3.75 (USD) per room for all other brands. View the Project Ascent Brochure for additional details.
- For hotels in Canada | The HAC assessment for 2020 will be $2.00 (CAD) per room.
Managed by Marriott properties will be charged via journal entry in February through the General Ledger. Franchised properties, Gaylord, The Ritz-Carlton and properties in Hawaii will be charged through the February OFB invoice (received in March 2020).
Managed by Marriott hotel owners that do not wish for their hotels to participate are asked to email Owner & Franchise Services by December 23 and notify their General Manager(s) of this decision. Otherwise, all hotels will be considered participating.
Franchised hotels will be provided with opt-out details via the December 9 Weekly Update. Franchisees that do not wish for their hotels to participate are asked to notify their General Manager(s) so they may complete the opt-out survey prior to December 23.
We appreciate your support of this important initiative. Should you have any questions, please let us know.
