February 20, 2020 Owner & Franchise Communications

Sprinklr: Social Media Management System

Information, including enrollment instructions, will be provided to hotels via the February 24 Weekly Update.

Franchise Management Companies | Sprinklr is Marriott’s Social Media Management System (SMMS), designed to help hotels manage and report on above-property and property-level social media presence. Hotels are invited to enroll for access to Sprinklr, which offers the following features for social networks in one central, secure platform:

Planning + Publishing
Monitoring + Engaging
Producing + Sharing Content
Reporting
Social Listening

To accomplish Marriott’s mission to provide a unified experience and protect the brand reputation on social media, it is recommended that all Marriott social media activity be executed via Sprinklr. Sprinklr is currently available to associates and there is no platform fee for hotels. Registration, training, and other resources are available on MGS.