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September 3, 2020 Owner & Franchise Webinars, Management Company Webinars, COVID-19 FMC Webinars, FMC Weekly Webinars

September 3, 2020 | Franchise Management Company Webinar – COVID19

Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly Americas Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, September 3 for the Franchise Management Company Webinar – COVID-19. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Resources and Reminders

Visit the Americas Reopening and Recovery Resources page on MGS for the latest Americas Franchise Update and additional information.

Operations Updates

  • Housekeeping Model is live: Hotels should complete required actions and ensure compliance with new process
  • Resources available on Americas Reopening & Recovery Resources MGS page
  • Electrostatic Sprayer standard in effect: Sprayers continuing to arrive; hotels not penalized on GM certification
  • Training should be completed by all associates using sprayers
  • Cleanliness Champion Recognition Knowledge Check: U.S. & Canada ~50% complete; should be completed ASAP
  • Cleanliness Champion Survey: Anonymous, 5-minute survey due Sept. 10
  • International Housekeeping Week (Sept. 13-19): Resources now available on MGS
  • Activities need to reflect proper social distancing and cleanliness protocols.
  • A new Commitment to Clean Day – which involves all associates – will be part of the week.
  • Focus on recognition that is representative of the current operating environment. 

Sales, Marketing and Revenue Management Updates

Marriott Digital Services (MDS) is Marriott’s digital agency focused on delivering hotel-level digital marketing services and supporting hotel and regional digital needs. Beginning Q4, as part of the field marketing transformation, hotels can select from two options to help optimize their digital channels. Optional enrollment is offered on a rolling basis for either annual or month-to-month support options.

  • Annual Support Option: a 12-month digital activation program, with 2 levels of service offerings available based on the needs of the property. 
  • Monthly Support Option: A flexible month-to-month service offering, covering 4 key digital optimization areas: Paid Media, Content, SEO and Reporting. This allows hotels to customize the services received based on specific requirements.

Learn more by attending 30-minute office hours: Sept. 8 at 3:30 p.m. ET or Sept. 9 at 11:30 a.m. ET or contact MDS@Marriott.com.

Please also note the following resources: