EID Registration & Help
October 29, 2020 Owner & Franchise Webinars, Management Company Webinars, COVID-19 FMC Webinars, FMC Weekly Webinars

October 29, 2020 | Franchise Management Company Webinar – COVID19

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, October 29 for the Franchise Management Company Webinar – COVID-19. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Sales, Marketing and Revenue Management Updates

Topline Trends

 

  1. Fewer consumers plan to travel during the holiday season
  2. Vaccine candidates are nearing a decision and teams should strategize how to capture leisure travelers
  3. Member Week drove significant traffic and bookings

Day Pass, Stay Pass, and Play Pass Packages

The Three Ways to Work Anywhere with Marriott Bonvoy packages officially launched this week:

  • A new Landing Page (workanywhere.Marriott.com) and supporting resources are available.
  • For hotels offering Stay Pass packages, review the Process for Suite Night Awards on a Stay Pass Reservation to understand best practices when Marriott Bonvoy members select a Suite Night Award on a Stay Pass reservation.
  • Ensure hotels within your portfolio are aware of the FAQs, Sales Flyers, Marketing Toolkit, and Revenue Management Guidance on the Marriott Bonvoy Day Pass, Stay Pass and Play Pass MGS page.

Cyber Week Promotion

The US & Canada Cyber Week promotional sale is scheduled for Nov. 24-30. Details, including an opt-out survey, will be emailed to HPP contacts the week of Nov. 9. Marketing support will include email marketing, paid social media, placement on M.com, and public relations support at no additional cost.

Ensure all hotels in your portfolio have updated HPP contacts to ensure they receive the email with details.

Explore More

The Explore More rates open Nov. 3 for stays Nov. 23, 2020 – Jan. 18, 2021. The rate is 15% below the Explore Rate, available to the associate only (no family members). It is a 2% cap, only open when the hotel is below 85% occupancy.

Rates will be centrally loaded; Revenue Managers need to validate after 11/3 and confirm New Years Eve Strategy. NYE rates will be blacked-out; hotels can remove the blackout, if desired.

Group Intermediary Demand Generation Initiative

Marriott International instituted a $1.00 (USD) per room night charge for all hotels in the US & Canada for all booked leads from Global Sales and National Group Sales deployed intermediary accounts.

  • Collected charges allow Marriott to activate strategic demand generation activities driving group business across the growing portfolio in the U.S. and Canada while maintaining the group commission policy (7%).
  • The $1.00 per room night charge is noted at time of booking and collected via a monthly invoice process and is not refund eligible.

Review the additional intermediary group partner page on MGS.

Operations Updates

  • Ensure hotels complete the October Commitment to Clean Certification by 5 p.m. ET on Oct. 31.
  • Have hotels implement new minimum F&B requirements for all brand tiers by Nov. 1.
    • This will be included in the monthly Commitment to Clean Certification beginning with the November certification. Resources available on the Americas Reopening & Recovery Resources page, in the F&B table in the Operations section. Questions? Ask.Ops@marriott.com.
  • Utilize resources for any troubleshooting directions and proper use procedures for Electrostatic Sprayers
    • Canadian Hotels: Electrostatic sprayer backpacks should NOT be used until approval from Health Canada

mHUB

mHUB is a smart, simplified and secure tool that integrates digital learning and Explore discounts. mHUB launches on Dec. 26 and will replace myPDR.

Key benefits include:

  • Simplified learning and reporting to measure and track employee progress
  • Secure Explore discount experience
  • Availability in 15 languages – enhances accessibility
  • Mobile-enabled for simple, easy access on the go
  • Enhanced data security through cloud-based technology

With mHUB, franchise associates will receive simplified learning access for all associates and a more seamless experience for your learning coordinators. Learning in mHUB replaces myLearning as Marriott’s new Learning Management System. Learning Coordinators gain access to Learning in mHUB or learning administrator functionality in 15 languages and allows them to seamlessly manage learning, from the creation of offerings to reporting, for their properties from a centralized platform.

To ensure a smooth conversion, there will be a transition period where both the “existing” and “new” documentation will be accepted (as long as the document hasn’t expired). Broad communications and training will ensure locations are prepared and associates are aware of how to use Explore in mHUB.

  • Now until Dec. 24 at 1:00pm ET, associates and friends and family will have access to cards/forms via myPDR. Those documents will continue to be accepted and will expire no later than Jan. 22, 2021.
  • Dec. 26 – Jan. 22, 2021: Both the “existing” as well as the “new” documentation will be accepted as long as they haven’t reached their expiration date.
  • Jan. 23, 2021 – Forward: Only “new” cards and forms will be accepted. The new documentation is being designed now, however, the forms, for both associates and friends and family will look similar to the current friends and family form. 
  • EXCEPTION: Marriott International associates who accepted the Voluntary Transition Program (VTP) will continue to use the “existing” Authorization Form until Dec.31, 2021.
  • The Explore tools can be accessed once the associate logs into mHUB.

Hotels received the Land-It tasklist on Oct. 19. The next task is to identify a Location Leader to drive mHUB implementation. Hotels must submit the Coach name in Land-It by Oct. 30.

Resources and Reminders

Date

Details

Link

Oct. 30

Ensure Your Hotel has Appropriate Marketing Support  

Hotels interested in Marriott Digital Services (MDS) support, who are not already registered, should enroll by Oct. 30 for support starting Nov. 1. Additional self-service marketing tools and resources are available to all hotels through the Field Marketing Resource Center.  

  

Oct. 31

Update PMS to Support Airline Leisure Rate Earning Marriott Bonvoy™ Points

Effective Nov. 1, reservations booked using the Airline Leisure Rate Offer are eligible to earn Marriott Bonvoy points. Opera and FSPMS hotels must update market codes in the PMS to flag loyalty eligibility. There is no action for FOSSE and LightSpeed hotels. Review the Guidelines and FAQs. 

MGS

Nov. 1

Implement New F&B Minimum Requirements

New minimum F&B requirements for all brand tiers should be implemented by Nov. 1. This will be included in the monthly Commitment to Clean Certification beginning with the November certification. Review the new resources, which are available in the F&B table, in the Operations tab on the Reopening & Recovery Resources page.

  

Nov. 2

Prepare for the Reinstatement of the Rate Shopping Program  

Marriott will reinstate the Rate Shopping Program to protect Marriott’s Best Rate Guarantee (BRG). Any associated charges with observed BRG Violations will be reinstated as of Jan. 1, 2021. A Green Rate Parity Score is a Brand Standard and all hotels are required to comply. Refer to the BRG Best Practice Guide for more information. 

MGS

Nov.  3

Explore More Rates Open Nov. 3 for Stays Nov. 23 – Jan.18 

Associates can reserve rooms with deeper discounts over the holidays by using promotion code MM4. Associates who are Marriott Bonvoy™ members will earn points on those stays. Rates will be centrally loaded with a blackout date for New Year’s Eve that Revenue Managers can remove based on strategy. 

  

Nov. 9

Two-Factor Verification Required for MGS Beginning Week of Nov. 9 
View the full list of in-scope applications and associated timing on MGS, including general information about the two-step verification registration process.

  

Nov. 16-20

Prepare for Global Customer Appreciation Week
Associates should work with in-market Champions for direction and guidance. Direct questions to gcaw@marriott.com. 

  

Nov. 18

Register for the Q4 Revenue Management Webinar

The Revenue Management Field Support and Owner & Franchise Services organizations will continue to partner by hosting a quarterly webinar series to share new initiatives, process changes, and tools available to the Revenue Management franchise community. Register for the Q4 2020 webinar, taking place on Wednesday, Nov. 18 at 1:00 p.m. ET. The intended audience is franchised Revenue Management above-property leaders. 

  

 

Please also note the following resources: