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January 25, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

January 21, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, January 21 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Sales, Marketing and Revenue Management Updates

Topline Trends

  1. Macroeconomic and consumer financial strength will impact the return to normalcy.

  2. MI Average Search visits were up 8.4% in the last two weeks vs four weeks prior.

  3. Consumers are eager to resume travel but their “wait and see” mindset will prolong last-minute bookings.

Demand Capture: Wholesale Bundled Promotion-Package Offer (Q1 2021)

Opt In to Q1 Wholesale Bundled Package Promotion by Jan. 29. Hotels with published Tour Operator Dynamic & Expedia Bundled rate offers are invited to opt in to this promotion. Review the full promotional brief for details and to opt in. RMAS-participating hotels should forward their opt-in response, once complete, to their revenue manager for system updates.

Marriott Senior Discount Standard Update (SMRM-062)

Standard Update

    • Now provides hotels the opportunity to adjust to a 10-20% discount level off retail; previously this was set at a fixed 15%

Action Required

    • On January 20, all participating hotels were re-published with a default discount of 15% off retail
    • Review property pricing strategy and if you wish to adjust the discount level, work within the new threshold of 10-20%

Program Overview / Resources

    • The Marriott Senior Discount rate offer is offered in lieu of the AARP (American Association of Retired Persons) program in order to cater to a global audience of senior citizens aged 62 years or older
    • Mandatory program for all hotels globally across all brands, except Bulgari, Edition, St. Regis, and The Ritz-Carlton, which are optional
    • Senior Discount Program (SMRM-062) brand standard

Senior Discount Rate Guidelines (PDF) for instructions on the High Performance Pricing (HPP) setup requirements

One Yield Demand Forecast Enhancement

  1. Designed for market volatility and stability: Incorporates recovery assumptions and daily observations
  2. Heavily weighs recent observations of: Booking Window, Demand Segmentation, and Seasonality (reacts daily with a greater sensitivity to frequently changing conditions)
  3. Applies Machine Learning for all dates

Requested Action: Review One Yield Transient Demand Forecast Changes with Strategy Teams:

Hotels were previously asked to review the One Yield Transient Demand forecast changes with strategy teams and submit a survey indicating completion by Dec. 18. Work with your hotel(s) that have not yet completed this action. It is critical that the forecast changes and validation findings are reviewed with strategy teams as soon as possible to ensure awareness of this change. A strategy discussion guide and FAQ list is available in the Change Guide in SNOW.

The Strategy Discussion Guide and FAQ list is available in the Change Guide (available in SNOW).

Potential Healthcare Business – COVID-19

Visiting Nurses and Staffing Agencies

  • Furnished Finder- Short-term housing provider for travel nurses
    • $250 registration fee paid to Furnish Finders
    • 92-day average LOS
    • No Commission
    • Extended Stay and Full-Service brands
    • To do:
      • Evaluate the opportunity for your hotel(s) and work with third-party directly
      • If you proceed, load “Furnished Finder” as a BT rate in HPP
  • Krucial Staffing- Provides emergency and disaster medical staffing nationwide
    • USAS Deployed- Group Account
    • Must be close to hospital
    • To do: Reply quickly to leads; ensure contacts are updated in MarRFP
  • Snap Nurses
    • NGS Deployed Account
    • 2-4-6 week stays
    • To do: Reply quickly to leads; ensure contacts are updated in MarRFP

Resources & Reminders

Key Actions

U.S. & Canada Franchise Update | January 21, 2021

Opt In to Q1 Wholesale Bundled Package Promotion by Jan. 29

Hotels with published Tour Operator Dynamic & Expedia Bundled rate offers are invited to opt in to this promotion. Review the full promotional brief for details and to opt in. RMAS-participating hotels should forward their opt-in response, once complete, to their revenue manager for system updates.

Chip and PIN Hotels – Review Guest Registration Process to Prevent Fraud Related Chargebacks

Ensure guests insert their card into the card reader at registration to prevent fraud and protect the hotel from fraud related chargebacks. Visit MGS and review the job aid for details.

Enter YE2020 Data In MESH and SRO Tracker by Feb. 19

Data from MESH and the SRO Tracker is fed directly into EPIC and MarRFP to answer sustainability questions during the RFP season. If fields are incomplete in EPIC, customers will not receive accurate information and there is the potential of properties being declined from preferred meetings, events and transient programs. MESH can also help properties understand their utility usage and identify opportunities to cut costs. Ensure all YE2020 energy, water and waste data and all sustainability initiatives (e.g., food & beverage, housekeeping) are up-to-date and complete in MESH and the SRO Tracker so this information can be pulled into EPIC. Visit MGS for details.

Key Dates, Deadlines and Reminders

Date

Details

Link

Past Due

One Yield Transient Demand Forecast Changes Should be Reviewed with Strategy Teams
Hotels were previously asked to review the One Yield Transient Demand forecast changes with strategy teams and submit a survey indicating completion by Dec. 18. Hotels that have not yet completed this action should do so now. It is critical that the forecast changes and validation findings are reviewed with strategy teams as soon as possible to ensure awareness of this change. A strategy discussion guide and FAQ list is available in the Change Guide in SNOW.

  

Jan. 29

2021 Brilliant Recognition Program Enrollment Now Open; Enroll Before Jan. 29

Business Unit Leaders should review the global recognition program’s 2021 Terms & Conditions and enroll before Jan. 29 to ensure uninterrupted access and continue recognition and point redemption.

MGS

Jan. 29

Review Details of 2021 Fam-Tastic and Plan-Tastic Program Participation; Opt Out by Jan. 29 if Desired
The Fam-Tastic and Plan-Tastic programs will continue in 2021. These programs offer exclusive benefits to qualified Travel Advisors and Meeting Professionals so they can experience Marriott’s hotels and brands first-hand, enabling them to better sell to their customers. Hotels not wishing to participate must opt out via iFAST by Jan. 29. Visit MGS to learn more.

MGS

Jan. 31

Deadline to Report Serve360, Government Affairs & Culture Activities In ‘Just Report It’ is Jan. 31
Review reporting instructions for more information or access Just Report It.

  

Jan. 31

TripAdvisor Sponsored Placements Rebate in the PLUS Platform Extended
TripAdvisor Sponsored Placement provides hotels with the opportunity to promote their specific property within TripAdvisor’s destination search results ahead of the competition. Through Jan. 31, hotels that spend $200 or more on TripAdvisor Sponsored Placements via PLUS are eligible to receive a 20% rebate (up to $1,000) on their property spend. To take advantage of this promotion and add funds to your account, visit the MDS Client Community (MDS hotels) to submit a New Funding Form or deposit through the PLUS Platform directly or access marriottplusplatform.com (non-MDS hotels).

MGS 

Jan. 31

Complete January Self-Audit

Self-Audit for January is available on the QA site and app. The Self-Audit must be completed no later than 5 p.m. ET on Jan. 31, 2021.

MGS

Feb. 1

Hotels Not Yet Live with Mobile Key: Complete Third-Party Support Requirement

Hotels should complete the third-party support requirement by Feb. 1 and refer to the one pager for questions related to Datatrend or Centrada.

  

Ongoing

Updated Senior Discount Standard (SMRM-062) Now Available
The updated standard enables hotels to adjust the discount level off Retail between 10-20% instead of the previous fixed rate of 15%. On Jan. 20, participating hotels were re-published with a default discount of 15% off Retail. Hotels should review their pricing strategy and adjust the discount level as needed within the new brand standard of 10-20% off Retail. Review the Senior Discount Rate Guidelines for instructions on the High-Performance Pricing (HPP) setup requirements.

  

Ongoing – March 3

Review 2021 Leisure Recovery Offers; Opt-In and Load Rate Codes by March 3
Refer to the Smartsheet form for a list of recommended offers and respective rate codes. Topline Teams should opt-in and ensure rates are loaded in HPP. Current offers are bookable through April 11 with stay dates through June 6, 2021 and will be supported by email marketing, paid social media, placement on marriott.com and public relations support at no additional cost. Hotels can use the opt-in survey through March 3 and will be added to marketing channels on the first Thursday of the following month. 

  

Please also note the following resources: