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June 25, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

June 24, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, June 24 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Key Actions

U.S. & Canada Franchise Update | June 24, 2021

U.S. Only | Review Updated Associate Face Covering Guidance & Available Resources
Review the Ops Alert distributed June 21 and current Commitment to Clean Protocols for changes related to no longer requiring fully vaccinated associates to wear face coverings. As a reminder, there is updated signage available for hotels in jurisdictions which no longer require face coverings for fully vaccinated individuals. For those locations, hotels should remove all signage which states guest face coverings are required, and place new signage for our guest policy at the front entrance, front desk and lobby elevators.

Celebrate Debut of Marriott Bonvoy Global Marketing Campaign
A worldwide celebration of the transformative power of travel, the campaign is just as relevant to associates as guests. Hotels should use the activation tools and supporting resources to bring the campaign to life for associates as appropriate for their location based on current business conditions.

Complete Required Update for Windows 10 Marriott-Imaged Computers 
Beginning this week and through Sept. 30, the next Microsoft version update for Marriott‐imaged computers running Windows 10 Enterprise will be installed. These updates keep Marriott systems current and secure, and depending on the age of the computer and Internet connectivity, this Microsoft upgrade (version 20H2) will take about one hour or more to complete, should not be interrupted and will involve multiple system restarts. Notification of the upgrade will appear on computers, advising users that it must be started within 48 hours. The action may be delayed during this allocated window of time, after which it will install automatically. System managers and IT points-of-contact may also help install this update locally during times that work best for property associates, if preferred. 

Complete the Self-Audit by June 30 at 5 p.m. ET
Hotels that cannot access the QA Site, or need to modify access to reflect a different property, should use the QA Site Access Guide to submit an access request through Identity Center. Plan ahead as it can take several days for access to be approved and reflected on the QA site.

Sales, Marketing, & Revenue Management Update

Customer Trends

Global Enterprise Insight + Strategy Focus Areas

    • Macroeconomic Trends
    • Industry/Competitive Trends
    • Consumer Insights
    • Strategic Growth

Customer Trends: Macro + Digital Trends

    • Macro Trends
      • Prioritization of Cleanliness & Safety
      • Emphasis on Well-being
      • Evolution of Luxury
    • Digital Trends
      • Contactless
      • Personalization
      • In-room Technology

Customer Trends: Travel Specific

    • New Meaning of Importance of Travel
    • Loyalty with Leisure Travel
    • Future of Business Travel
    • Purposeful Travel
    • Travel Flexibility Expectations
    • Experiencing a Range of Lodging Types
    • Future Planning & Spending
    • Rise of Travel Advisors
    • Short-haul of Travel

July RM Training Webinar: Sales Strategy Meeting Agenda & Tools

Learn more about planning and executing effective Sales Strategy meetings.

Visit MGS for schedule and registration links.

Session 1:  July 6   7:00 a.m. ET

Session 2:  July 6   11:00 a.m. ET

Session 3:  July 7   3:00 p.m. ET

Session 4:  July 7   9:00 p.m. ET

Business Travel Updates

Corporate Account Policy Changes Since Last Week:

    • Accenture: U.S. offices are beginning to open; occupancy is predominately limited to essential workers
    • Deloitte: Deloitte has agreed to roll over their current Business Transient hotel program into 2022, and will include China
    • IBM: U.S. employees are expected to return to the office the week of Sept. 7, 2021
    • PwC: Further updates on future Meetings & Events programs are not expected until next week

    • Sources:  GSO U.S. & Canada Weekly Update: Week ending June 11

Demand Gen Leisure Offers

Q3 Extension

We are extending the below U.S./Canada Leisure Offers that drove over $1B in revenue January – May 2021.

    • Booking Window: extended to Sept. 30, 2021 (was July 5)
    • Stay Window: extended to Oct. 31, 2021 (was Sept. 6)
    • Continued Marketing Support: Email, Paid Media, Marriott owned channels and PR
    • Extended Offers:

ACTIONS:

    • Share this update with hotels for Q3 leisure marketing planning. Hotels that signed up previously only need to extend the rates in HPP.
    • Encourage any hotels that didn’t sign up in Q1 or Q2 to opt in via the Smartsheet in the June 24 U.S. & Canada Franchise Update and ensure the rates are loaded in HPP.

Resort + Downtown Hotels

Resorts (D3Q) Offer Extended:

    • Only available to Resort hotels
    • Booking Window: extended to Sept. 30, 2021 (was July 5)
    • Stay Window: extended to Oct. 31, 2021 (was September 6)
    • Continued Marketing Support: Email, paid media, Marriott owned channels and PR

NEW Offer: Rediscover Downtown Prepay Rate Offer (ADP):

    • To participate, hotels will need to ensure a Prepay rate is associated with cluster code ADP or build a new Prepay rate for ADP in HPP
    • Booking Window: now until Sept. 30, 2021
    • Stay Window: now until Oct. 31, 2021
    • Discount / LOS: property-specific
    • This offer is available for hotels in the following urban destinations:
      • CANADA: Toronto, Vancouver, Niagara Falls, Montreal, Calgary
      • U.S.: New York, New Orleans, Detroit, Minneapolis, Santa Clara, Atlanta, Boston, Chicago, Los Angeles, Philadelphia, Seattle, San Francisco, Washington, D.C.

ACTIONS:

    • Hotels must opt in via the Smartsheet survey in the June 24 U.S. & Canada Franchise Update
    • Load or extend rates if not previously created

Operations Update

National Health Access | Available in the U.S.

Overview:  A healthcare benefit solution called National Health Access® (NHA) was designed in collaboration with Marriott and the franchise community, Health Care Policy Roundtable, and HR Policy Association, specifically for the hospitality/service industry franchisee market. The solution is powered by Aetna.

Update: A new NHA offering is available for franchise management companies with 25 – 100 employees with a minimum of 50% participating in the group medical plan. This offering can help to differentiate your company for prospective employees and aid in employee retention.

Highlights:

   

•Self-funded and fully insured medical and pharmacy benefit

•Highly integrated, clinical and customer service teams to support your Associates in managing their healthcare

•Benefit plan designs targeted at directing members to best network options

•Toolkits and open enrollment materials available in English and Spanish as a part of the benefit administration system

•Included wellness programs

•Account management health strategy support

•Optional dental and vision benefit plans

•You keep your current broker

Next Steps: If you would be interested in learning more, please complete this brief questionnaire.