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July 29, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

July 29, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, July 29 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

U.S. & Canada Franchise Update | July 29, 2021

Canada Only | Implement Revised F&B Minimum Requirements Effective Sept. 1; Review Updated Resources 
F&B minimum requirements for hotels in Canada have been updated for all brands to address guest expectations and will be included in both the Virtual and Self Audits beginning in September. Review the one-pager for a summary of the changes. Brands with F&B Elite benefit offers must ensure they are offered to Marriott Bonvoy Elite members as described in the Benefits at a Glance resource.

Complete Self-Audit by 5 p.m. ET on July 31
Complete the Self-Audit for July, available on the QA site and in the QA app, prior to 5 p.m. ET on July 31.
QA Site Access: If you cannot access the site or if you need to modify your access to reflect a different property, submit an access request through Identify Center using the guide. It may take several days for access to be approved and reflected on the QA site.​

Update Sustainability Data in MESH/SRO Tracker by Aug. 16 to Support Sales Channels’ Inquiries
​To best position your hotel for additional revenue-generating opportunities, update all fields in MESH and its SRO Tracker by Aug. 16 with Q2 data as of June 30 and on a quarterly basis moving forward, to ensure sustainability information can be pulled through ​to requesting sales channels. Additional property benefits from system usage include tracking energy, water and waste and associated costs in a single platform, as well as the ability for associates to identify inefficient operations and potential bill errors quickly.

U.S. Only | Evaluate Opportunity to Participate in Booking.com Native Ads Soft Launch in the PLUS Platform 
​Booking.com Native Ads shown on desktop and mobile web searches can help drive impressions, click volume and bookings. As part of this limited release, a minimum test budget amount of $150/month is required to participate. Interested hotels can opt-in via the Digital Media Planner on the PLUS Platform. For more information, view the PLUS Booking.com Native Ads Brochure or visit MGS.

Sales, Marketing, & Revenue Management Update

Travel Trends

  1. Flight capacity remains steady with encouraging signs of improvement.
  2. Air and hotel search activity continue to increase in key markets, globally.
  3. Big cities and metropolitan areas continue to makes gains in recovery.

Government of Canada Request for Standing Offer (RFSO)

Listen to the recorded webinar to learn about the Canadian government hotel accommodations’ RFSO. 

Topics covered include:

    • How to prepare for the RFSO
    • Listing fees
    • Lanyon access
    • RFSO timeline
    • Evaluation criteria

Canada’s Border Re-Opening

Aug. 9

    • Canada will begin allowing entry to fully vaccinated U.S. citizens and permanent residents for discretionary travel
    • International flights will be permitted to land at five additional Canadian airports: Halifax, Québec City, Ottawa, Winnipeg and Edmonton
    • Four international airports will increase capacities: Montréal, Toronto, Calgary and Vancouver


Sept. 7

    • The Government of Canada will open its borders for discretionary travel by fully vaccinated travelers from ANY country who meet entry requirements

Marketing Support to Capitalize on Increased Demand:

    • Owned placements: Canada reopening banners – including METT, MBE, E2L email, Marriott.com, and the Marriott Bonvoy App
    • Paid media: Targeting travelers to Canada from U.S./International
    • TBMP for U.S./International to Canada
    • Partnerships and Promotions targeting U.S./International
    • Tactics targeting travelers to U.S. from Canada
    • Updated Creative

New Local Marketing Checklist | Available on Marketing Central

  • It’s more important than ever for hotels to establish strategic, engaging marketing to a local audience.
  • The Local Marketing Checklist outlines the marketing activities hotels should consider to reach an audience within a small radius of the hotel. 
  • These tactics should lay the foundation for hotels as they create and execute marketing plans based on their current budgets and needs. 

U.S. Only | Booking.com in PLUS

Booking.com Native Ads – Soft Launch

  • Booking.com Native Ads can help drive impressions, click volume, and bookings through this exclusive new placement available in PLUS.
  • Increase your property’s visibility by moving it to the top of the rankings on the search results page, accelerating bookings, and driving increased revenue. Hotels are only charged when ads are clicked.
  • Interested hotels can opt in via the Digital Media Planner in the PLUS Platform. As part of this limited release, a minimum test budget amount of $150/month is required to participate.
  • Leverage the campaign optimizer in PLUS in which hotel bids and budgets are automatically updated, optimizing to targeted returns, and ensuring budgets are spent within the desired timeframe.
  • Booking.com Native Ads are currently in limited release for hotels in the U.S. and we hope to expand globally in the future.

Preferred Business Pilot – Extended through December 2022

PROGRAM OVERVIEW:

    • Marriott has an opportunity to expand their reach and gain market share by offering a B2B discount program
    • Customers have shared it is easier to do business with partners that offer a fixed enterprise discount
    • TMCs and technology disruptors continue to get between Marriott and the customer
    • We will offer Marriott an “Online Booking Tool” preferencing advantage

CUSTOMER DELIVERABLES:

    • All Marriott properties are flagged as “preferred chain” in Online Booking Tools
    • Marriott Bonvoy program promotion within internal travel sites
    • B2C promotion consideration to travelers (Corporate and Leisure)

EXTENSION DETAILS:

  • 5% dynamic float off retail, LRA, across all property-established MarRFP room pools, bookable in GDS and m.com; Program Dates: April 1, 2021 – Dec. 31, 2022

  • Includes all brands and properties  (U.S. + Canada) to ensure broad adoption and acceptance from customer

  • 30 pilot mid-market accounts across diverse verticals and production revenue

  • For hotels that ARE NOT in the Account’s Preferred Negotiated 2022 Corporate Travel Program

  • Positive engagement results: 3k+ Breakaway unique site visits (April-June 2021), Silver Elite Bonvoy programming extended to all participating accounts

    LOGISTICS/NEXT STEPS:

RATE LOADING:

  • Discounts will be centrally loaded at all 2022 Non-Preferred Program hotels
  • 5% discount is non-modifiable
  • 30 participating pilot accounts
  • All U.S. + Canadian hotels
  • Loaded on all available room categories in MarRFP

NEXT STEPS:

Deadline to Opt Out – Aug. 13, 2021

  1. Details of the program, including the opt-out survey link, will be included in today’s U.S. & Canada Franchise Update
  2. A direct communication from Pricing and Account Services will be sent to all MarRFP users the week of Aug. 9 with program details

One Yield – How Can You Help?

  • OPEN A SNOW TICKET. 

If you are experiencing an issue and do not see anything referencing the issue in the One Yield Bulletin Board then please open a SNOW ticket!  SNOW allows us to understand the volume of an issue and provides the detail needed to troubleshoot a problem and get it to resolution. 

  • READ THE ONE YIELD BULLETIN BOARD.  

We know it is quite often overlooked so we will update it with new messages and the time they were posted. We also ask for your help to have EYES ON the bulletin board and remind your teams to do the same.  This is where they will get the best and quickest information about One Yield, same goes for HPP. 

Social Impact Update

New Human Trafficking Awareness Training

New Updates and Features

    • Multi-module curriculum that addresses associate feedback to provide additional context on the indicators of human trafficking. Lessons include:
    • Overview to provide foundational knowledge on human trafficking
    • Preventing Human Trafficking to review tips for recognizing and responding to potential indicators of human trafficking observed on property
    • Scenarios for associates and managers to explore four hypothetical situations and provide additional guidance on manager responsibilities and reporting procedures for suspected human trafficking situations
    • Practice questions and assessment to enhance associate learning
    • Modernized look and feel that incorporates new operations
    • Mobile-friendly eLearning platform to allow access from mobile devices
    • Serve 360 sustainability and social impact priorities reinforced throughout training
    • Survivor-informed by meaningful input from survivors of human trafficking

Associates may take an alternate course as long as the course covers both sex trafficking and forced labor, it will meet Marriott’s requirements. Implementation Guide, including details on reporting, will be posted on MGS soon.

Audience

Availability of Training

L+D Assignment Timeframe

Learning

Requirement

English

Core Languages**

Newly hired

on-property associates*

July 30, 2021

Aug. 30, 2021

July or August 2021

Required

Associates with recertification requirements by state or local law

January 2022

Required

Associates with overdue human trafficking awareness requirements

January 2022

Required

Other on-property associates

January 2022

Recommended

External industry partners

    January 2022

    

Talent Point Update

J1 Associates (Winter + Spring) | Available in the U.S. to all brands including non-Marriott

Overview:

Marriott has teamed with Hospitality Services Group (HSG) to provide J1 associates for franchised locations starting in December 2021. Positions included are housekeeping, F&B, and front desk. This program is unique as HSG acts as the employer and is responsible for all state department requirements, including the culture program.

Highlights:

    • This service is for properties that have housing available
    • Minimum request of 2 associates per property
    • Non-tertiary markets
    • Placements are subject to approval from Department of State

Cost: The property pays an hourly rate ranging from: $16.75 – $21.00 depending on the location. Participating properties must provide a minimum of 32 hours per week.

Next Step: Complete the interest form for pricing and to learn more.

Program Dates:

    • Winter: Mid December 2021- Mid March 2022
    • Spring: March 2022 – May 2022 (Ecuador)
    • April 2022 – June 2022 (Thailand)

Deadlines for Requests:

    • Winter: Wednesday, Aug. 11
    • Spring: Monday, Sept. 6

Additional Recruiting Services | Available in the U.S. to all brands including non-Marriott

Management Recruiting:

    • Currently averaging 17-day time to fill
    • Ability to handle management positions including DOS

Hourly Recruiting:

    • Non-tertiary markets
    • Two week and 30-day fixed price campaigns
    • Average of 15 – 55 qualified candidates are delivered

Next Step: Email talentpoint@marriott.com to learn more.