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July 8, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

July 8, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, July 8 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

U.S. & Canada Franchise Update | July 8, 2021

Canada Only | Updated Face Covering Guidance for Guests in Canada

It is no longer mandatory for guests to wear face coverings in jurisdictions where they are no longer required indoors. Hotels should follow their provincial guidance, unless their local municipal/regional guidance is more stringent and should continue to follow all other Commitment to Clean protocols. Refer to the Operations Alert, issued earlier today, for additional details.

Review Residential Bath Amenities Implementation Schedule
Review the Residential Amenities Implementation Schedule and take required action by brand-specific deadlines to: 1) order brackets, 2) pay for brackets 3) order products and 4) install brackets and products. Not following these deadlines will put the hotel at risk of running out of single-use products and/or not begin compliant with brand standard by July 2022 as required. Implementation resources will be available to ensure hotels can prepare for installation process.

Purchase POSReady7 Extended Support by July 12 or Replace System by Oct. 12
All hotels running the Windows Embedded 6.1 POSReady7 operating system regardless of the POS version or hosting environment will reach end of life on Oct. 12. To maintain security compliance and avoid loss of service, hotels must either purchase the one-year Extended Security Update (ESU) activation key for each impacted workstation (U.S. | Canada) or replace hardware with certified workstation models by Oct. 12. There will not be an extension to purchase the ESU and hotels that do not do so by July 12 will be required to purchase and install new POS workstations before Oct.12. Note: The ESU is a one-year solution and still requires workstation replacement prior to Oct. 2022. 

Sales, Marketing, & Revenue Management Update

Travel Trends

  • Consumer confidence with returning to travel continues to improve in key markets. 
  • Communications around COVID-19 will continue to be important to consumers.
  • ‘Bleisure’ continues to increase in popularity.

GXP Listen and Learn

Overview of Sales fields in EMPOWER/GXP

The Listen and Learn is for GXP Sales Team members updating the Sales, Meetings and Events information for their properties.

The session will focus on:

    • Review of available fields and information updated
    • Navigating and updating fields in Sales, Meetings and Events
    • Common Questions on updating fields
    • Chatter Groups and Posts
    • Live Q&A

Two Sessions Available in July:

Overview of Sales Fields in EMPOWER GXP: Listen and Learn July 21 4 p.m. ET

Overview of Sales Fields in EMPOWER GXP: Listen and Learn July 22 11 a.m. ET

We’re looking forward to connecting and collaborating in EMPOWER!

Leisure Insight Webinar (hosted by Marriott GSO Leisure team)

Join the Leisure Insight Webinar focused on Retail, Tour Operator, Entertainment, and Retail Group. We will be sharing updates and opportunities during the call; additionally, hear from guest speaker, Michael Holtz- CEO, SmartFlyer, one of Marriott’s top producing leisure agencies.

July 15, 2021 – 2:00 p.m. ET

Click Here to join the Marriott Leisure Insight Webinar

Sales Closing Tools: Q3 Extension

    • Q3 Extension of B2B sales resources available to close group business at hotel’s discretion.
    • Hotels are responsible for the cost of points when using these resources as well as manually awarding points to clients.

DOUBLE TAKE CLOSING TOOL

    • Offer: Double points to meeting planners that sign contracts by Sept. 30, 2021 to host an event or meeting by Dec. 30, 2022.
    • Editable sales flyers are available for use at hotel’s discretion.

TRIPLE TAKE CLOSING TOOL

    • Offer: Triple points to meeting planners that sign contracts by Sept. 30, 2021 to host an event or meeting by Dec. 30, 2022.
    • Editable sales flyers are available for use at hotel’s discretion.

INTERMEDIARY CLOSING TOOL

    • Offer: Tiered point awards based on number of actualized rooms to intermediaries that sign contracts by Sept. 30, 2021 to host an event or meeting by Dec. 30, 2022.
    • Editable sales flyers are available for use at hotel’s discretion.

Hotels can leverage these tools to close business using the proper tracking standards.

Late Summer Points Marketing Campaign

Objective: Drive room nights in August and September

Target Audience: Marriott Bonvoy Members

Booking Window: July 23 – Aug. 31, 2021

Stay Window: Aug. 1 – Sept. 13, 2021

Offer: 1,000 bonus Marriott Bonvoy points per night, up to 10,000 points per stay

Marketing Support: METT emails

Additional Information:
– No cluster code required, and no rate loading needed.
– Points awarded will be automated on behalf of hotels. Hotels are responsible for the cost of points.
– Only customers who receive the METT emails that deploy to market the offer are eligible for the promotion.

Ask of FMCs:

    • Share this update with hotels in applicable markets
    • Encourage hotels to review the brief and opt in via the survey by July 16

Questions about this update can be sent to uscamarketing@marriott.com

AVAILABLE TO HOTELS IN THE FOLLOWING DESTINATIONS:

    • Arizona
    • Atlanta, GA
    • Boston, MA
    • California Desert (Palm Springs, Indian Wells, Palm Desert)
    • Canada
    • Charleston, WV
    • Charlotte, NC
    • Chicago, IL
    • Columbus, OH
    • Detroit, MI
    • Florida
    • Nashville, TN
    • New Orleans, LA
    • New York, NY
    • Philadelphia, PA
    • Pittsburgh, PA
    • San Francisco, CA
    • Santa Clara, CA
    • Savannah, GA
    • Seattle, WA
    • Washington, D.C.

Announcing the Advisor Podcast

Goal

Inform hotel revenue managers about upcoming Revenue Management system updates

Share best practices

Hear from Marriott International leadership

Our First Episodes

Vice President, Global Revenue Management and Reservation Products Russell Vereb and SVP Global Revenue Strategy Mark Martens

Sneak peek into what’s coming down the road regarding One Yield

How It Works

Follow links and instructions in the July 1 U.S. & Canada Franchise Update (and in dedicated email to HPP users) to download the app

New episodes will be pushed to the app, reducing email and taking advantage of rapidly growing medium

QUESTIONS? TheADVIsorPodcast@Marriott.com