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September 16, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

September 16, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, September 16 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

U.S. & Canada Franchise Update | Sept. 16, 2021

Share Message from Anthony Capuano to Help Teams Celebrate International Housekeeping Week

GMs and Hotel Leaders are encouraged to share the message from Anthony Capuano, CEO, Marriott International, with their on-property associates, especially housekeepers, to recognize their efforts every day to take care of their guests.

Review Global Rate Offer Supporting Week Of Wonders Oct. 7-14
As a part of Week of Wonders, hotels are invited to participate in an exclusive global rate offer for members Oct. 7-14. Review the offer overview document and continent specific information on MGS to be prepared for the opt-out solicitation due date of Sept. 27. All hotels are encouraged to participate and take advantage of global marketing efforts supporting this rate offer.

Sales, Marketing, & Revenue Management Update

Travel Trends

  1. Intent to travel is consistent, however flexibility remains key as uncertainties rise due to a resurgence of COVID-19 cases.
  2. Canada’s resident sentiment by province, both as it relates to “I feel safe to travel” and “level of welcome towards visitors” is holding stable week-over-week, with 1 providence reporting increases (British Columbia) and only 3 reporting decreases (Ontario, Manitoba, Quebec).

Week of Wonders Global Rate Offer

U.S. and Canada Offer Structure Leveraging Marriott Bonvoy Escapes

  • Booking Window:  Thursday, Oct. 7 – Thursday, Oct. 14 (8 days)
  • Stay Window:  Through Monday, Jan. 17 (includes Monday MLK, Jr. holiday)
  • Availability:  Thursday-Sunday (core hotels) and 7 days a week (resorts)
  • Cancel Policy: Pre-paid, cancel up to 72-hours before arrival
  • Rate Offer:  Member discount 25% off retail / Non-member discount 15%
  • Commission: Member rate = Non-commissionable, Non-member = commissionable
  • Distribution:  Marriott-owned channels and OTA partners (Expedia, Priceline, Booking.com)
  • Brands: All Marriott Bonvoy participating brands, excluding The Ritz-Carlton, St. Regis, Edition, and Design Hotels

Opt-Out Solicitation Process

Opt-out solicitation process begins Monday, Sept. 20 with opt-out responses due by Monday, Sept. 27.

For more information, visit MGS.

Escape to Luxury

The October campaign for Escape to Luxury offer will launch with similar parameters during Week of Wonders to take advantage of customer activity from overall marketing efforts for the global rate offer.

  • Booking Window:  Thursday, Oct. 7 – Thursday, Oct. 14 (8 days)
  • Stay Window:  Through Monday, Jan. 17 (includes Monday MLK, Jr. holiday)
  • Availability:  Thursday-Sunday (core hotels) and 7 days a week (resorts); minimum 2-nights
  • Cancel Policy: Pre-paid, cancel up to 72-hours before arrival
  • Rate Offer:  Member folio credit up to $300* / Non-member folio credit up to $200*
  • Commission: Member rate = Non-commissionable, Non-member = commissionable
  • Distribution:  Marriott-owned channels and OTA partners
  • Brands: Includes The Ritz-Carlton, St. Regis, and Edition

Opt-out solicitation process begins Monday, Sept. 20 – Monday, Sept. 27.

For more information, visit MGS.

Sertifi eSignature Tool

WHAT  A SECURE TOOL THAT ENABLES ELECTRONIC SIGNATURES FOR ALL USERS WHEN EXECUTING SALES AGREEMENTS AND EVENT-RELATED   DOCUMENTS

WHY  ACCOMMODATE THE CUSTOMER’S NEED TO CLOSE BUSINESS MORE EFFICIENTLY AND EXPEDITIOUSLY

WHO  OPTIONALLY AVAILABLE TO ALL ABOVE-PROPERTY AND PROPERTY SALES TEAMS, GLOBALLY

HOW  ONLINE PORTAL INCLUDES MARRIOTT SINGLE SIGN-ON AND TWO-STEP VERIFICATION, ALLOWS USERS TO UPLOAD DOCUMENTS, MARK UP,   REVIEW, AND EXECUTE DOCUMENTS WITH CUSTOMERS VIA ANY DEVICE

WHERE  CUSTOMERS MAY ACCESS THE PORTAL VIRTUALLY ANYWHERE (E.G., DESKTOP, LAPTOP, MOBILE PHONE, TABLET)

WHEN  USERS AND CUSTOMERS MAY ACCESS AND EXECUTE DOCUMENTS AT ANY TIME

COST  PRICING DETERMINED BY HOTEL’S PUBLISHED MEETING SPACE CAPACITY (SQ FT/SQ M)

PROCESS 

    1. REVIEW INFORMATION ON THE SERTIFI E-SIGNATURE PAGE ON MGS
    2. COMPLETE ONLINE ENROLLMENT FORM
    3. CONTRACT DIRECTLY WITH SERTIFI

QUESTIONS SUBMIT TO: ASKSALES@MARRIOTT.COM  

Marriott Wholesaler Program Update

Marriott Wholesaler Program Refresher

  • Launched in 2016.
  • “Long-tail” solution designed to serve small leisure agents.
  • Removes need for on-property agreements. Dynamic feed.
  • Requires approved “N” number to access wholesale inventory.
  • Average margin ~20%. Hotels can flex.
  • Booking engine powered by Sabre Hospitality Solutions.
  • Global net revenue:
    • 2019 – $9.6m
    • 2020 – $4.2m
    • 2021 – $3.1m through July 31
  • Program will sunset on Oct. 31, 2021. For more details see MGS.

Next Steps – Minimal Property Level Action Required:

  • Rate Plans:
    • No new rate plans required.
    • EPS TAAP will utilize existing Wholesale Direct Connect, Expedia Retail and Expedia Bundled rate plans. 
  • Operator Communication:
    • No hotel outreach needed, but reactive talking points provided.
    • Operators will be emailed directly by Dynamic Wholesale Helpdesk and messaging posted to MarriottWholesalers.com.
  • EPS TAAP Application Queries:
    • After 72 hours from application submission, if no approval provided, an operator may inquire about the status of their EPS TAAP application by contacting support@expedia-agents.com.
  • Optimize EPS Setup:
    • Since EPS TAAP utilizes existing rate codes, it is highly recommended that hotels should review and optimize their EPS setup (Wholesale Direct Connect, Expedia Retail and Expedia Bundled rate programs); ensuring all room pools are loaded and that there are no manual restrictions on future availability. Visit MGS to access: How to Self-Audit EPS Setup to Ensure Hotel Optimization.