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September 10, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

September 9, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, September 9 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

U.S. & Canada Franchise Update | Sept. 9, 2021

Review Vaccine Verification Playbook
Several cities and provinces have begun requiring proof of COVID-19 vaccination to enter indoor spaces. Hotels in impacted areas should review the Playbook, which serves as guidance for hotels on how to plan for and implement local jurisdictional requirements. The Playbook is intended to be a general framework that is common to any city or province that may implement requirements in the future. At this time, it is intended for use by hotels in:

•U.S. | New Orleans, New York City, San Francisco, Los Angeles

•Canada | Applicable Provinces

Hotels should continue to monitor their local jurisdictional requirements and leverage this Playbook, as appropriate.

Submit Nominations for Serve 360 Award by Oct. 8 at 12 p.m. ET
Marriott would like to celebrate the work of our partners supporting community engagement, social impact and sustainability efforts during the CONNECT 2022 Conference, taking place June 1-2 at the Gaylord Rockies Resort & Convention Center. Nominate your management company for their demonstrated activities that support any or all of the Serve 360 sustainability & social impact coordinates.

Sales, Marketing, & Revenue Management Update

Travel Trends

  1. Consumers will continue to place importance on 3 key factors when making travel decisions.

  2. Global consumer sentiment growth has slowed as the Delta variant reignites concerns around the direction of the pandemic.

  3. Industry-wide on-the-books room nights declined vs. 2 weeks prior, however occupancy improved in nearly all markets in July.

Tour & Travel Group Booking Fee Cap Updates

All group booking fees, including Tour & Travel series, are now capped at a maximum cost of $30,000 USD for Convention and Resort Hotels, and $12,000 USD for Non-Convention Size Hotels.

Additional details can be found on MGS.

Let’s Kick Off 2022: Q1 Wholesale Bundled Promotion Package Offer

Objective: Hotels have the option to participate in a wholesale bunded package campaign with key partners who receive rates through Marriott’s Tour Operator Dynamic (TOD) and EPS channels.  There will be an organized approach to participation, similar to the solicitation process for Marriott regional promotions, which will allow our partners to help us market discounted package (bundled) rates through these channels.

Overview: Reach over 100 domestic and international connected tour operators and over 69,000 leisure wholesale partners and agents that work through Expedia Partner Solutions (EPS) by loading one (or more) of these offers:

1. Offer up to a 30% savings when booking a wholesale bundled package (All brands)

2. Offer $50 resort/hotel credit per night (3-night minimum stay) (Resorts only)

Audience: Open to all hotels

Executed by: Hotel

Cost: No cost to participate

Timing:

    • Booking Window: Oct. 11, 2021 – Nov. 29, 2021
    • Promoted Stay Window: Jan. 3, 2022 – April 17, 2022

Action Needed:

Q3 Global Loyalty Promotion

OVERVIEW

    • Offer: Earn 1,500 bonus points on each stay, plus 3,000 more points on stays at All-Inclusive resorts
    • Registration: Aug. 31 – Nov. 28, 2021
    • Earning: Sept. 14 – Dec. 12, 2021

OBJECTIVE: Offer members an incentivizing points promotion in order to capitalize on the leisure travel trend, invite members back to travel, and drive: 

    • Topline revenue/enrollments
    • Support for COVID recovery and demand generation
    • Incremental ROI
    • Support continent needs
    • New member acquisition
    • Relevance in market and avoid share shift to competitors
    • Positive blogger and member response

MARKETING CHANNELS

    • Paid Media (Search, Display, Social, Facebook)
    • Digital Merchandising (Marriott.com, MB.com, App)
    • Email (Solo, MAU, Traveler, Cross-Promotional Banners)
    • In-Region Support (Solo, WeChat, Weibo, SMS)
    • Organic Social Media & Community (Facebook, Instagram Story, Twitter, Insiders/Flyertalk)
    • PR Announcement (Blogger Outreach)
    • On-property (Sales/In-Hotel Collateral) and toolkit found on MGS
    • Campaign landing page