January 26, 2015 Owner & Franchise Communications, Development

Moxy Hotels Expanding into the U.S. & Canada

Earlier today, Marriott announced the expansion of the MOXY brand into the U.S. & Canada.

Moxy Hotels is designed to embrace today’s contemporary traveler and welcomes guests with its style, design and attitude. The brand launches in North America with a development strategy focused on locations that meet the Moxy mantra – high-performing markets and urban locations popular with the young and the young at heart. Eight projects have already been identified and are slated for development in major metropolitan locations, including New York City (Chelsea, Midtown and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.

First launched in Europe, Moxy entered the market in fashion-forward Milan last September. Plans call for additional properties across Europe, including Munich in late 2015 and Frankfurt, Eschborn and London in 2016.

Moxy is the latest addition in a growing luxury and lifestyle brand portfolio at Marriott International. Each brand is positioned to serve today’s savvy travelers by delivering high-design and technology-forward experiences at every price point. Our luxury and lifestyle brand portfolio currently includes The Ritz-Carlton, JW Marriott, EDITION, Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for 25 percent of the company’s system-wide pipeline, we expect to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment from our owners and franchisees.

We encourage you to visit the Moxy website for a complete overview of the brand. For more information, check out the Wall Street Journal article and Marriott’s global press release announcing this exciting expansion into the U.S. & Canada.