TPS Launches New Build Prototype 4.0 and TurningPointS 2.0 Décor Package

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TownePlace Suites by Marriott, in partnership with Marriott Global Design Strategies, is launching our new build prototype 4.0 and TurningPointS 2.0 décor package for hotels in North America.

The new TPS Prototype 4.0 and TurningPointS décor package were developed with customer feedback and input from owners/franchisees on the CAPE advisory board in mind. The prototype is available for all new build projects and the décor package is applicable for all generations of TownePlace Suites hotels.

Through the new design, the arrival experience is enhanced with an offset lobby door highlighted by the newly added car cover. An outdoor fire feature and social/grilling station are also situated near the front of the hotel.

Once inside, guests will find a large, innovatively-enhanced lobby, designed to elevate the guest experience by providing a variety of seating options which invite guests to work, gather and stay productive outside of their suite. The TPS brand markers such as the TowneMap^®, Hello desk and the WIKI wall all “play” nicely in these new spaces. The new spaces and design support the findings from extensive guest research and will ensure the brand is positioned properly for all guests, particularly next generation guests, in the future.

All the tools you’ll need to successfully implement the new prototype can be found on MGS, including a link to documentation, narrative presentation, webinar recording, and contact list. Please note: all files are linked to Buzzsaw.

Prototype 4.0 and TurningPointS 2.0 – the New Standard.

The new building design package positions TownePlace Suites for the future; 4.0 is the brand standard (as of January 1, 2015) with the following requirements:

•  New Build Product Requirements as of January 1, 2015
  • New Build Design Requirement
    • Prototype 4.0 is required for projects approved after January 1, 2015
    • TurningPointS 2.0 décor package is required for any prototypical project approved after April 2013
    • Prototypes 3.0 and 3.5 are fully retired as an option for new build projects, and the UpTowne décor package was retired in June 2014
    • Custom project submittals are welcome for review and approval

•  Renovation Requirements as of January 1, 2015
  • Renovation Design Requirement
    • The TurningPointS décor package, which launched in 2013, is the required design package
    • Custom submittals are welcome for review and approval

The complete TownePlace Suites standards and guidelines (including Design and Construction Standards, Design Guideline Drawings, and Design Guideline Specifications), as well as the TownePlace Suites presentation, webinar recording and contact list, are now available on Marriott’s New Build and Renovation Web Site and on MGS.

Thank you,

Loren Nalewanski	Lionel Sussman
Vice President and Global Brand Manager, TownePlace Suites	Global Design Strategies, Select Service and Extended Stay Brands