Updates to Marriott’s Growth Administration Process


Marriott, as part of its Growth Administration process, notifies existing owners and franchisees of proposed new Marriott-branded hotels in the existing owners’ relevant market area.  Owners and franchisees may respond to the notification by letter, or by requesting a third-party impact study.

We are making two important changes to the process that will take effect over the next couple of months:

Cost of a Third-Party Study
While the amount charged to owners and franchisees for a third-party impact study has remained unchanged for over 10 years, Marriott’s costs to commission the study have increased. Therefore, beginning in April 2015, the charge for a third-party study will increase from $15,000 to $17,500.

Email Notification Only
Beginning in March 2015, notification letters sent to owners and franchisees under Marriott’s Growth Administration process will be delivered by email only. Monthly notification letters sent to existing owners and franchisees since October have included an announcement that Marriott will no longer be sending notifications by overnight mail.

This decision not only supports Marriott’s green initiative, but also uses resources in a more efficient manner. If you believe we may not have your correct email address on file, or if you require delivery by overnight mail going forward, please contact michael.rosenman@marriott.com

We encourage you to review the updated Growth Administration Guidelines (search MGS keyword “Growth Administration” or click here) for additional information regarding the Growth Administration process.  We look forward to your continued involvement in what we believe is the industry’s most transparent and collaborative process for managing growth.