2016 Segment Strategy Recommendations


Franchisees | Given our mutual interest in continuing to strengthen the Marriott brands and system, we want to share our perspective on the economy and trends for 2016. Given the record occupancy seen across our industry, there are a number of potential opportunity areas to drive RevPAR growth within our hotels. We encourage you to review and leverage the confidential 2016 Segment Strategy Recommendations in order to maximize the benefits for your Marriott-branded hotels.

Should you have any questions, please reach out to your account executive.


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