Marriott Renovation Program
Leveraging the success of the Select Service and Extended Stay (SS/ES) Product Integrity Process, Marriott International will be launching the Marriott Renovation Program, a consistent, integrated process to improve the timeliness of renovations for our portfolio of brands, including Full Service. By improving compliance, the program will drive brand equity, improve guest experience, and protect owner investment. The Marriott Renovation Program will apply to all hotels in North America.
While many of the hotels in our portfolio have had consistent investment and remained on-cycle for renovations, we are challenged by a number of under-capitalized properties that are overdue for renovations. Hotels with an overdue renovation have a negative impact on guest satisfaction and detract from brand strength.
The cornerstones of the new program include:
- Extending the renovation cycle to 7 years across all Marriott brands* (e.g., if the last renovation was completed June 2010, the next must be completed by June 2017)
- Consistent process to request and document exceptions and extensions
- Pre-planning for renovations with ample lead time for on-time completion
- Product Integrity notifications issued in late February/early March each year notifying owners of upcoming required renovations
- Clearly defined design guidelines and scope, updated annually
- Audits conducted against approved renovation scope to ensure properties are renovated in an accurate and timely manner
- Enhanced CapEx planning for Managed by Marriott SM hotels with longer planning lead times
- Quality Assurance Red Zone Status for non-compliance
Beginning in 2017 for SS/ES hotels and 2018 for FS brands in scope, there will be a Quality Assurance review and Red Zone accountability for non-compliant hotels. While hotels are required to renovate all areas of the hotel on a 7-year cycle, notifications will address (and compliance will be measured on) on-time renovation of guest rooms and public space.
The success of the Renovation Program is dependent on strong collaboration and communication with our owners and franchisees. In addition to the above program guidelines, Marriott is expanding the successful SS/ES CAPE (Capital Asset Planning and Execution) Committee with the formation of a Full Service CAPE Committee. The purpose of these advisory committees is to provide owner review of renovation guidelines, seek opportunities to reduce cost, and find efficiencies in renovations.
Additionally, we are expanding the Renovation Performance Program to all hotels, which will proactively provide extensions for up to two years, in one-year increments, for hotels performing at the top of their respective brands.
We appreciate your support of the Marriott Renovation Program and look forward to working together to streamline and simplify the renovation process. Should you be interested in learning more, please reach out to Marriott’s Product Integrity Team, visit the Marriott Renovation Program page, or join us for an overview of the program during a webinar on April 5 at 1:30 p.m. ET.
*Currently excludes The Ritz-Carlton, RC Residence, EDITION, and Gaylord Hotels
