Look No Further® Best Rate Guarantee Program Launching to Delta Hotels
Delta Hotels Franchise Management Companies | Effective Sept. 1, Delta Hotels will begin participating in Marriott’s Look No Further® Best Rate Guarantee program and we’d like to provide information and resources to support you and your hotels during the program’s implementation.
Program Overview
The Look No Further® Best Rate Guarantee program ensures guests can always get the best rate by booking directly through Marriott.com, our worldwide reservation centers or at any of our hotels. Customers who find a lower rate elsewhere can file a Look No Further® Best Rate Guarantee claim. Valid claims entitle guests to an additional 25 percent discount from the lower rate for the stay.
The program is part of Marriott’s system-wide focus on strengthening our direct booking channels, which have lower distribution costs for hotels.
Key Dates and Facts
- Sept. 1, 2016: The program will become active at all Delta Hotels. As of this date, hotels must honor valid claims. In addition, the program will become a non-accountable part of Brand Standards Audit.
- Jan. 1, 2017: For valid Look No Further® claims related to stays on or after this date, hotels will be assessed $200. The program will become an accountable component of Brand Standards Audit.
- Charges are processed at the end of each month. Hotels should review their approved claims to address rate parity issues and to reduce the number of approved claims.
- Guests can submit claims using this online form. Associates who receive inquiries about a potential claim are encouraged to refer guests to the online form.
Training and Resources
- A live training webinar will be offered to hotels on Aug. 29.
- Additional program details and resources are available on MGS, which includes an FAQ document.
We greatly appreciate your support during this rollout. Should you have any questions, please let us know.
