Update on ‘Cash + Points’ Program
In March of this year, Marriott Rewards launched the Cash + Points offering to Marriott Rewards members. The enhanced Cash + Points program is a Marriott Rewards redemption product that offers members the freedom to mix cash and points for a single- or multi-night redemption stay. Cash + Points is fully yieldable and is provided at the discretion of each individual hotel. To date, 94% of the hotels that have made the offering available are making more money than before. Those hotels receive cash for stays above typical Marriott Rewards reimbursement value. Additionally, Marriott Rewards members love this new offer because Cash + Points stays earn credit toward their Elite status, and members are eligible for Elite benefits during these stays.
To ensure your hotel is maximizing the potential benefits of the Cash + Points offering, which is growing in popularity among our most valuable customers, encourage them to take the following actions:
- GMs should ensure their operations and sales teams are well-versed on the program by reviewing the implementation materials available on the Cash + Points page on MGS.
- Revenue Managers should review the Revenue Management Training and Revenue Management Procedures and ensure they are making the offer available to help drive occupancy on lower demand nights.
- Sales Team Members should familiarize themselves with the Talking Points so that they can sell this benefit to customers.
This information will be shared with properties via the August 15 Weekly Update. Should you have any questions, please let us know.
