Marriott International’s Luxury Brands Awarded Top Honors in J.D. Power Ranking
Marriott International luxury brands The Ritz-Carlton Hotel Company LLC, JW Marriott Hotels & Resorts, and W Hotels were all recognized by the J.D. Power 2017 North American Hotel Guest Satisfaction Index Survey for having a high guest satisfaction rating among travelers.
The Ritz-Carlton and JW Marriott tied for the number one position this year, highlighting Marriott International’s dedication to providing an exceptional guest experience to all types of luxury travelers. The Ritz-Carlton was named the #1 luxury brand for the third consecutive year and the seventh time in the past eight years, while JW Marriott, which was ranked third in last year’s survey, increased its overall score by 14 points and advanced to the #1 spot for the first time. W Hotels was also recognized among leading luxury hotels brands for guest satisfaction.
“This prestigious recognition shows that our luxury brands are consistently delivering on their promise to enhance the experience through personalized service and superb amenities. It’s wonderful news to have The Ritz-Carlton and JW Marriott lead guest satisfaction scores in the luxury category, and shows that both brands are a true favorite with their loyal guests,” said Tina Edmundson, Global Brand Officer, Marriott International. “This acknowledgement is mostly a reflection of the incredible work of our hotel teams, who are, at the highest level, anticipating the needs of today’s luxury traveler.”
The J.D. Power study measures overall guest satisfaction across eight hotel segments: luxury; upper upscale; upscale; upper midscale; midscale; economy; upper extended stay; and extended stay. It looks closely at seven key factors to determine guest satisfaction, including the reservation process, check-in/check-out efficiency, guest-room accommodations, food and beverage, hotel services and facilities, and cost and fees.
