Four Points by Sheraton New Beverage Standard
Franchise Management Companies U.S. & Canada | The Four Points Brand team has released a new standard as an initial step in a larger effort to redesign Food & Beverage offerings for the brand. The ultimate goal of the redesign is to give guests an improved culinary experience that meets their needs and brings consistency across the brand’s food and beverage offerings. The standard was designed with cost and ease of execution in mind to ensure it also meets the needs of Four Points owners and associates.
New Beverage Standard
• Effective January 1, hotels in US and Canada will be required to comply with the new standard.
• The update reduces the number of required spirit/wine offerings to align to select service segment and focus on beer-centric POV through “Best Brews” with a required numbers of local craft, domestic, and other beer offerings.
• The standard allows for continental variation in selection and offerings, as defined by Continent F&B lead and approved by brand.
• As this is a reduction in liquor requirements, there is no additional cost associated with the standard revision.
If you have any questions, please contact FourPointsHeadquarters@marriott.com
Please note: this information will also be shared with GMs of Four Points hotels via the Sept. 25 version of the Week Ahead.
