Fairfield Celebrates 30 Years of Serving Its Guests, Communities, and Team Members
Fairfield Owners & Franchise Management Companies | Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th Anniversary in October 2017 by honoring the brand’s heritage that was born at the Fairfield Farm, unveiling its new brand design and launching a global social responsibility initiative to extend its relationship with Habitat for Humanity.
Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume, VA ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates, and dignitaries alike – and seeded the inspiration for the brand’s founding in 1987. Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travelers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 15,000 team members worldwide today. Learn more about the history of Fairfield by visiting Fairfield’s Brand Web Site and clicking on “Our Story.”
To honor the brand’s heritage, while recognizing its rapid global growth, Fairfield is celebrating throughout the month of October, centered around the brand’s calm, balanced appeal and trusted legacy of service through these initiatives:
- Farm-to-Hotel – Fairfield Debuts New Brand Design: Paying homage to the brand’s origins at the Fairfield Farm, Fairfield is introducing consumers to our new brand design. The new décor package (Modern Calm) is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage. Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots. The new design will be on display in properties opening this fall. To date, the brand’s media trip to Fairfield Farm in early October garnered a strong heritage piece in Hotel Business, with additional media placements pending.
- Serving the Community for 30 years: Amidst its impressive global growth, debuting in China, Brazil, Bali, El Salvador and Nepal this year, the brand has expanded its Habitat for Humanity partnership to honor the brand’s 30-year history and prosperous future with a global build campaign. The effort will provide families in need around the world with housing solutions that deliver the same peace of mind that the Fairfield Farm delivered for the Marriott family and that the brand continues to deliver for travelers today. With builds from New York City to Nepal the brand is excited to conduct its largest “Rally to Serve” day in its 30-year history, encouraging associates around the world to give back to their communities.
Fairfield properties globally will celebrate the 30th Anniversary with their guests, their communities, and their team members:
Oct. 23 or 24
Each Fairfield hotel team globally hosts “Rally Day” – celebrating the anniversary of the brand, the successes of the hotel and team member accomplishments, and re-committing to the Fairfield “Guest Promises” by signing the Promise poster.
Oct. 23 – 27
Hotels celebrate with guests, leveraging collateral provided by the Fairfield brand team. On October 25, hotels hand out branded mint tins to guests as a treat to thank them for 30 years of loyalty.
Oct. 26
Fairfield hosts its largest “Rally to Serve” ever, celebrating over 15 years of supporting Habitat for Humanity. The brand is sponsoring Habitat build days in 12 cities globally, with the volunteers coming from the hotels in these markets:
United States
New York City
Los Angeles, CA
Atlanta, GA
Dallas, TX
Washington, D.C.
Denver, CO
Nashville, TN
Pittsburgh, PA
International
Toronto, Canada
Querétaro, Mexico
Kathmandu, Nepal
Bangalore, India
In addition, more than 250 hotels are partnering with their local Habitat affiliate to serve the communities in which they live throughout the month of October.
Packages containing collateral, guest treats, and hotel party favors have been drop-shipped and will be received by hotels no later than October 16. There is no cost to hotels for these items.
Learn more about Fairfield’s 30th Anniversary celebration on MGS.
