January 12, 2018 Owner & Franchise Webinars

Webinar Materials | 2018 SPG Management Company Integration Kickoff

Franchise Management Companies of SPG Hotels | As we move into 2018, we will undertake the massive effort of moving to unified platforms and systems and completing the bulk of our history-making integration. We will tackle what we are calling “The Big Four | Platform Integration”:

Harmonize the three loyalty programs
Empower guest experiences with a new customer relationship management platform, technology and mindset (also known as the Guest Experience Platform, or GXP)
Transition all SPG hotels to Marriott’s Digital Web, Mobile, Voice, and Distribution ecosystem
Integrate the reservations systems, such as Engage, PMS, One Yield, MARSHA, and many more

These tasks will require significant effort from your hotel teams, and have invited your GMs to a webinar on Tuesday, Jan. 23 to learn more about “The Big Four”, as well as our change strategy and the required on-property activities related to the integration.

Before we engage your teams, we held a 2018 Integration Kickoff Webinar on Friday, Jan. 19 at 2 p.m. ET. During this call, our Franchising team leaders shared a preview of these materials to ensure you remain informed of the activities that will be required of your hotels in the coming year. Click here to view a recording of the webinar.

Thank you in advance for your support of these critical integration efforts.