Canada: 2018 Summer Leisure Promotion
Franchise Management Companies in Canada | Brand, Marketing & Digital (BMD) Americas, Canada and Field Marketing have partnered together to launch a robust campaign that will maximize exposure on paid, owned and earned marketing channels. This portfolio-wide promotion will support over 230 franchise and managed hotels across 21 brands in Canada.
Marketing Objectives:
Build base and drive direct leisure bookings to Canada hotels and resorts during May, June & July with a focus on holiday weekends including Victoria Day and Canada Day.
- Increase internal channel bookings via Marriott.com + SPG.com.
- Leverage paid, owned & earned marketing channels to drive cost-efficient direct bookings across bookings from U.S. & Canada source markets to drive topline revenue and increase market share.
Offer Details:
- Save up to 10% on leisure stays, members save up to an additional 5% when booking direct
- 14-day advance purchase, pre-paid, non-refundable
- MR Cluster Code: ADP
- SPG Rate Code: DAILY
Key Dates:
- Marketing Flight Dates: May 1 – July 1, 2018
- Stay Dates: May 1 – July 31, 2018
Visit MGS for details of the promotion. Should you have questions, for Field Marketing hotels: Hotel specific account managers and for non-Field Marketing Hotels: becky.wedgewood@marriott.com.
