Fairfield Launches New Modern Calm Decor Package
Fairfield Owners & Franchisees | In early 2017, Fairfield introduced the Modern Calm design package and the Gen 4.5 prototype, both of which reflect the brand’s continued evolution to meet customer expectations. The new design package was formally launched in 2017 for new builds and has been successfully implemented in several hotels. Following this, the décor package was released for renovations, and has seen similar success.
Feedback on the new design has been extremely positive from owners and guests, and positions the brand well for the future. As a result, the Modern Calm design package has become the brand standard for both new build construction and renovations with the following requirements:
New Build Product Requirements Effective Immediately
- Building Generation Requirement
– Generation 4.5 Fairfield Inn & Suites is standard for all development committee approvals.
– Generations 1, 2, 3, and 4 have been retired and are no longer available for development.
– Custom submittals are welcome for review and approval. - New Build Design Requirement
– The Modern Calm design scheme is the required package.
– The Perspectives design scheme is retired and no longer an option for new builds.
– Custom submittals are welcome for review and approval.
Renovation Product Requirements Effective Immediately
- Design Requirement
– The Modern Calm design scheme is the required package.
– The Perspectives design scheme is retired and no longer an option for new builds.
– Perspectives FF&E items will remain available for replenishment for one year.
– Custom submittals are welcome for review and approval.
A webinar was held to provide detail on how to successfully implement Modern Calm. Click here to view a recording of this webinar.
Thank you for your continued support for the Fairfield brand. Your comments, suggestions and questions are always welcome, and we invite you to contact us by phone or email.
Best Regards,
| Callette Nielsen Vice President, Brand Management Fairfield Callette.Nielsen@Marriott.com |
Phil Borkowski Vice President, Franchising Fairfield Phil.Borkowski@Marriott.com |
