Westin’s Project Rise: ThreadForward
As part of Westin’s commitment to wellness and sleep, the brand has initiated an unprecedented sustainability program, Project Rise: ThreadForward, to upcycle discarded Heavenly bed linens and transform them into thousands of pairs of children’s pajamas. Knowing that pajamas are an essential element of a healthy sleep routine, Westin will donate the pajamas to children in need around the world whose circumstances can contribute to shortened and more fragmented sleep. Brian Povinelli, SVP & Global Brand Leader, also recently joined Good Morning America and discussed Westin’s commitment to wellness and Project Rise:ThreadForward.
To learn more about the brand’s commitment to sleep, social impact, and sustainability, visit westin.com/threadforward.
