Aloft B&F Program; BSA will begin July 1, 2018
This information will be communicated to hotels in the U.S. via the June 4 Weekly Update.
Aloft Franchise Management Companies in the U.S. | Aloft has elevated the Beverage & Food experience for guests by offering an evolved and innovative B&F experience through its Re:fuel menu and evening W XYZ food offerings, which became available earlier this year for all U.S. properties. The B&F program is required and will be included in the BSA as of July 1, 2018. A redesigned B&F program is being finalized for Canada; additional information on the launch is forthcoming.
Aloft performs well among consumers and has high growth potential – a redeveloped and refined B&F experience that addresses operational challenges and target guest needs will further aid growth and position Aloft for long term success. Highlights of the evolved B&F program:
- Breakfast/Breakfast Pots – A selection of hot and cold breakfast food and drink options, including Re:fuel’s signature freshly, made-to-order, breakfast pots, designed to provide guests with a nourishing meal in minutes, eaten there and then or on the move.
- Re:fuel Market – A well selected offering of food and beverage items that provide guests with fast, good quality products to support and sustain them at breakfast and across the day. All product brands must have a playful edge in order to fit with the Re:fuel brand.
- Aloft Evening – A menu of 10-12 savory and sweet food options to be consumed at the bar that are easy to share, hand-held, unique and customizable for each guest.
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