Canada: Courtyard’s Latest Evolution to Bistro 2.0 Menu
Canadian Courtyard Owners & Franchise Management Companies | The Bistro is a key differentiator for Courtyard. The Courtyard brand is now entering the final phase of the evolution journey, with a focus on creating the target guest’s desired experience by elevating the overall quality and enhancing the evening experience. The new menu is already live in over 900 Bistros in the U.S., and the brand is receiving great feedback on the new offerings from guests. GSS results are showing increases across F&B metrics, including F&B Satisfaction, F&B Quality and Evening Experience.
Thank you to those who attended the Courtyard owners’ workshop in April and provided input on our approach for deployment in Canada. The brand has incorporated your feedback in the final Canadian menu to ensure it meets your guests’ unique needs. We are delighted to have owner and franchise support for this program, and are now prepared to launch this latest evolution of the Bistro menu for our Canadian properties.
Program highlights include:
- Additional shareable items to capture the pre/post-dinner crowd and more satisfying evening entrees for those that choose to dine in the Bistro.
- New serving ware and elevated menu item presentation also contribute to the experience.
- A new Bistro logo and supporting collateral.
- Enhanced merchandising presentation, from pastries in the morning to bar tools and beverage ingredients in the evening.
- An evening bar experience which invites guests to linger in the Bistro.
- A simplified approach to seasonal offerings which addresses current operational challenges shared in property feedback.
- Menu items identified specifically for our Canadian market.
Courtyard is incorporating learnings from all three phases of the U.S. deployment into our approach for Canada. Properties will begin preparing for the transition to Bistro 2.0 on July 1.
| PHASE | DATES | KEY ACTIVITIES |
| Initial Preparation | July 1 – July 21 | · Meet with master food distributor
· Order menu boards · Order smallwares |
| Training | July 22 – August 17 | · Online training & practical assessments |
| Final Preparation | August 18 – September 1 | · Place food orders
· Ensure everything is in place for launch |
| Launch | September 4 | · “Go Live” with Bistro 2.0 |
As a reminder, each property was asked to budget $6,000 for Bistro 2.0 implementation in 2018 (2018 Property Budget Instructions). The breakdown is as follows:
- $4,000: Approximate cost of new serving ware
- $2,000: For new food inventory, Bistro collateral, training hours, etc.
View the Bistro Canada MGS page for more details. Complete resources will be available by July 1. Should you have any questions, contact refreshingbusiness@marriott.com.
