July 24, 2018 Owner & Franchise Communications

GDPR Readiness: New Standard for Independent Websites and Domains

This information will be communicated to hotels via the July 30 version of the Weekly Update.

As previously communicated, Marriott has been preparing for the European Union’s General Data Protection Regulation (GDPR), which took effect on May 25. We are committed to informing owners and franchisees about steps that need to be taken to be GDPR-ready.

In the Weekly Update on Monday, July 30, Marriott will announce a new brand standard for Off-Platform Websites & Apps (SMRM-064). The new standard requires the eventual sunsetting of all non-approved independent websites, excluding hotels within the Autograph Collection and Tribute Portfolio brands. Additional exceptions will be limited in nature and may be approved only by Marriott Corporate subject to the satisfaction of stringent criteria and the website(s) being compliant with the General Data Protection Regulation (GDPR), Americans with Disabilities Act (ADA) and usage rights.

To view additional information related to GDPR, including FAQs, visit MGS.