Renaissance Hotels Invites Travelers to Discover This Way With New Campaign Debuting on 8th Annual Global Day of Discovery
On the heels of its reimagined global design strategy, Renaissance Hotels continues its brand evolution with a new “Discover This Way” marketing campaign that reinforces the brand’s promise of delivering the unexpected. The brand will also begin to introduce a new visual identity for the first time in nearly eight years, which will reflect what Renaissance Hotels offers today: a sense of clever theatricality and an open invitation to experience something a little unexpected during guests’ travels.
Developed and produced by creative agency Venables Bell + Partners collaboratively with the Renaissance Hotels’ marketing team and based on consumer insights, the brand’s new “Discover This Way” campaign was inspired by the idea that every trip can be a tale. From the brand’s surprising approach to design, to its original take on cocktails and its team of local Navigators, Renaissance Hotels will help its global travelers make the most of every stay. Led by the hero film that will premiere during Global Day of Discovery, shorter executions that showcase each of the brand’s pillars of evenings, theatrical design and neighborhood will roll out across a variety of platforms around the globe.
