August 1, 2019 Owner & Franchise Communications

Luxury Deployment of CI/TY

Owners of Ritz-Carlton & EDITION hotels in the U.S. and Canada | In an effort to streamline lead distribution, reduce on-going third-party sales and catering system costs for hotels and increase associate effectiveness, Consolidated Inventory/Total Yield (CI/TY), will be deployed to The Ritz-Carlton and EDITION hotels. This deployment will begin October 2019 and continue through the end of Q1 2020.

Consolidated Inventory/Total Yield (CI/TY)

Consolidated Inventory is a comprehensive, web-based sales and service system for events, while Total Yield builds upon the award-winning One Yield system to expand revenue optimization capabilities for group and local catering business. Together, Consolidated Inventory/Total Yield are intended to drive profit, improve associate effectiveness, and enhance response to group customers. The Ritz-Carlton and EDITION brand properties will deploy Consolidated Inventory/Total Yield (CI/TY) beginning October 2019 through Q1 2020. Properties will deploy in waves, based on geographic location.

Benefits

Bringing properties onto the same systems and reporting platforms will allow for a consistent lead distribution and response process to improve response time to the customer.
Retiring the custom version of Delphi Sales & Catering and eVo for sales reporting currently in use by in-scope properties will eliminate related third-party ongoing costs over time.
Interfaces with customer-focused booking tools such as cVent, Cendyne eProposals and Marriott.com, transferring customer requests clearly and concisely enabling a quick response to customer requests.
Optimizes revenues and profits across the total hotel by applying the revenue management expertise of Total Yield forecasting demand and predicting how rooms and function space inventory will be requested on future dates. Provides a real-time Recommended Rate Range that ensures pricing quotes aligns with hotel strategy.

Costs

Initial Implementation Costs
Effective for 2019, properties deploying CI/TY are billed a one-time enrollment charge of $30,000 to fund the cost of deployment resources, required Oracle licenses, and iT activation. However, given the investment the properties included in this initiative have already made in sales & catering technology, Marriott will completely fund this one-time enrollment charge. Other incremental charges that may be required to support deployment activities, such as resources to assist with manual conversion of data from Delphi to CI/TY or the cost of Delphi contract termination fees, are not included as part of this funding.

Note: Pre-opening Ritz-Carlton and EDITION properties will be required to pay the One-Time Enrollment charges to deploy CI/TY.

Ongoing Annual Maintenance Costs
CI/TY ongoing annual maintenance costs are covered through the Program Services Fund (PSF) for Full Service properties in North America. As a result, properties will experience a cost reduction with the retirement of third-party Delphi support costs.

Should you have questions or require additional information, please contact city.sfaweb.communications@marriott.com.