HBO GO® Brand Marketing Campaign to Launch at Residence Inn Hotels

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This information will be provided to hotels via the Aug. 18 version of the Weekly Update.

Residence Inn Franchise Management Companies | Residence Inn hotels that have implemented the Guest Room Entertainment (GRE) system now have access to provide guests with HBO GO®. HBO GO® gives guests complimentary access to a vast library of award-winning HBO shows completely on demand, without requiring credentials or a subscription. This allows guests to watch the shows and movies the way they want, when they want within their suites.

While HBO GO® is available to all hotels that have implemented the new GRE system, Residence Inn hotels will be deploying a brand campaign during the first week of September. At that time, hotels will receive drop-shipments of marketing materials to help promote this complimentary service. We ask that you encourage your hotel(s) to review the HBO GO® enclosure letter and implement the marketing materials upon arrival. During the month of September, brand marketing will be sending out a consumer-facing email blast promoting HBO GO® in-suite along with a Marriott Bonvoy Moment to watch John Oliver Last Week Live on October 27.

Should you have questions, visit MGS.